The standard matcha whisking method, made to be a normal, liquid consistency. We recommend drinking usucha at teatime for an energetic boost. It goes well with chocolate, cakes, and other confections, Western or Japanese.



Our recommendation for people new to our matcha, Horai is a more light-hearted, smooth tea in the rich category. Its sweetness and umami are accompanied by a hint of bitterness.
We recommend Horai for your first taste of Ippodo matcha, as it is a smooth blend with umami and just a hint of astringency. Try this matcha as koicha to experience the full depth and nuances of its character. As usucha, Horai is an accessible tea to serve to beginners and connoisseurs alike at teatime. For matcha lattes, we usually recommend a medium-to-light category matcha with more astringency, but some will choose Horai, for its bright color, umami, and soft astringency.
The standard matcha whisking method, made to be a normal, liquid consistency. We recommend drinking usucha at teatime for an energetic boost. It goes well with chocolate, cakes, and other confections, Western or Japanese.
Matcha made into a powerfully rich, thick paste using less water and more matcha powder per serving. Taking the time to sift the matcha powder produces thick and creamy koicha. Discover the amazing bounty of nature and the strength of the tea leaves.
An easy recipe for preparing at home to enjoy with breakfast or as a snack. One part matcha with one part frothed, warm milk makes for a cozy drinking experience - especially on colder days. Adjust the amount of milk to suit your preference.
Our usucha recipe over ice. Preparing matcha with hot water and cooling it rapidly lets you taste the full delight of matcha. A drink to enjoy during the hot summer months or whenever you want to feel refreshed.
Whisking matcha with cold or chilled water brings out a strong sweetness. Try making cold-whisked matcha for your next teatime. Dried fruit and confectionery go well with the delicate sweetness in this recipe.