New Year's Matcha (Neno-mukashi) - 20g
|Shelf life||180 days|
|Serving size||Usucha: 2g (1 tsp.)|
Koicha: 4g (2 tsp.)
|Size||2.1" x 2.1" x 2"|
|Net weight||0.7 oz|
Available December 1st to January 31st, while supplies last
This year's New Year's matcha has an especially smooth character. In fact, it has almost no astringency at all, even when made as koicha (thick matcha). Its deep umami and full-bodied aftertaste, accompanied by its sweet aroma, make this tea hearty and comforting even on the coldest, darkest winter days. We recommend this tea for all matcha drinkers, beginner and experienced alike.
A Matcha Specially Released for New Year's
Throughout the year, we release special, limited matcha blends that have a different flavor and fragrance each year. Our New Year's matcha, which is only sold around the New Year's holidays, is one of these limited blends. New Year’s is the most important holiday in Japan, and drinking matcha is a part of various celebrations. Traditionally, this special New Year’s Matcha is used in the first tea ceremony of the year (hatsugama). In the home, families will sit down with a bowl of matcha during their holiday together, enjoying the warmth of each other’s company. Beyond these traditions, this is a great matcha for casual personal enjoyment, and it also makes a perfect gift
The Year of the Rat Label Design
2020 is the Year of the Rat. In Japanese tradition, the rat is a helper of the god Daikoku, who is frequently shown straddling bags of rice. The label shows the rat clambering up a bag of rice, evoking images of Daikoku. We hope this cute design will add to the delight of New Year’s and winter festivities. *The Ne (pronounced “Neigh”) from “Neno-mukashi” is the word for rat or mouse in Japanese, in the context of the Year of the Rat.
Characterized by its rich aroma, full-bodied mellow sweetness, and vivid green color, matcha is a favorite among tea lovers in Japan. Ground from shade-cultivated tea leaves, matcha is rich in theanine -- an amino acid responsible for matcha's umami (translates to “savory deliciousness” and is also known as the fifth taste). Generally, the higher the grade, the richer the umami taste.