Premium Select Matcha - 20g
Available while supplies last
The culmination of experience and craft
Every year, the highest-regarded matcha farmers in Japan enter the best of their harvest into tea competitions, hoping to earn prestige and recognition for their efforts. Premium Select Matcha is our exclusive blend of these farmers’ competition-level matchas—hand-selected by our president from farms only in the Kyoto region.
The highest quality matcha fields receive constant hands-on care and attention. Farmers strictly monitor and fertilize the soil to keep it lofty and nutritious. They adjust the shades that cover the field so that the new leaves sprout in almost complete darkness. They attend to the field in person, every day, to ensure the harvest comes out perfectly. The result of their efforts is a rare and valuable harvest; only a limited quantity of this tea is available even in Japan.
This year’s Premium Select Matcha has a delectable, smooth umami that should delight fans of full-bodied matcha. Once whisked, its deep blue green color indicates its top-class grade, and its sweet, vivid aroma stands on its own. We recommend trying this tea first as koicha (thick tea), in order to best appreciate its flavor and aroma, and the effort that the farmers went through to produce such high quality.
Unlike our other matchas available year-round, which are blended for constant consistency, Premium Select Matcha varies depending on the growing conditions each year.
Matcha is usually not released immediately after harvest. Instead, it is “rested” for a period of many months to mature the flavor. This is why our Premium Select Matcha is finally available for release in the late-winter of the year following the May harvest. In comparison, our matchas available year-round are blended from multiple harvests to be consistently fresh throughout the year.
Characterized by its rich aroma, full-bodied mellow sweetness, and vivid green color, matcha is a favorite among tea lovers in Japan. Ground from shade-cultivated tea leaves, matcha is rich in theanine -- an amino acid responsible for matcha's umami (translates to “savory deliciousness” and is also known as the fifth taste). Generally, the higher the grade, the richer the umami taste.
Customer ReviewsWrite a review
An exquisite offering by Ippodo. Savory umami with a smooth and long finish. The fine powder lathers into a velvety froth enveloping the vivid green liquid hidden beneath. Every sip is an escape from a chaotic world.
A truly remarkable offering that I whole-heartedly recommend.
Incredibly sweet matcha with no astringency or bitterness at all. Lots of body to it but not overly so. Nice fragrance to it as well. Smooth, well rounded and frothed up incredibly well. Extremely long aftertaste. While I wouldn't say it's my favorite matcha, it's definitely one of the best I've ever had.
This is probably the smoothest Matcha I've ever tasted. I've been drinking Matcha daily for over 4 years now, so I've tried quite a variety; this is, by far, one of the best tasting and least bitter that I've come across, so the higher price is well worth it. Will be buying more before it's gone!
I have been drinking this Matcha tea for a while, great flavor!
I've been getting my matcha from Ippodo straight from Japan until it was available in the USA. I would get the light, balanced and 1st level rich because the highest quality (Ummon-no-mukashi) would give me palpitations. It was too much. The Premium Select matcha though is miles apart from the rest. I can take it with just a tiny bit in the morning and I'll be alert until lunch time and the second cup I take will get me going till after work. You can scoop up the remaining matcha at the bottom or lick it like a candy powder. No pungent, bitter taste. I bought Sayaka-no-mukashi as well but didn't open it yet because I want to see the effects of the premium matcha. It's worth the premium price! It will rival the alertness you get from coffee minus the "withdrawal" like feeling when you don't have your cup-a-joe. It's always in my bag so I can have it whenever I want it. I wish they have some incentive like free shipping or discount for loyal customers like me because let's face it, it is a bit expensive. A small token of appreciation will encourage me more to stay loyal.
You can absolutely tell this tea was made with careful consideration! The umami is off the charts. Zero bitterness. You will not be disappointed! A truly wonderful matcha
This is simply the best quality matcha that I have ever tasted. Wish it was available all season! Bravo
I love your matcha. Whenever I'm in NYC I try to stop in for a beautiful cup on the spot. It's wonderful to be able to order it and have my home bowl also. I'm spoiled on the quality!!! Enjoying the Premium very much.
I have been drinking Matcha green tea for the past 7 years and decided to try the Premium Select Matcha. The taste was very smooth without any astringency. The effects were very impressive as I felt an overwhelming sense of relaxation and calmness never experienced with other Matcha brands before. I attributed this to the high l-Theanine content based on the shading process as described in the product content. I wish this could be available year round, but it makes me appreciate the quality even more.