Rich & Invigorating

New Year's Matcha 2023 (U-no-mukashi) - 20g

$28
Expected in stock by Friday, December 09

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You will receive an email you as soon as New Year's Matcha 2023 (U-no-mukashi) - 20g is back in stock.

A special release matcha with a round, rich taste and a vivid fragrance.

Fresh green teaConsume quickly
The best before date is 180 days from when the tea is packaged in Japan.
Serving sizeUsucha: 2 g (1 tsp.)
Koicha: 4 g (2 tsp.)
Size 2.1" × 2.1" × 2"
Net weight0.7 oz (20 g)

Note: Available early December to mid-January, while supplies last.

Our New Year’s Matcha release for 2023, U-no-mukashi, has equally splendid umami and sweetness. It has practically no astringency, and we find it approachable and easy-to-drink. At the same time, its fragrance is cheerful and energizing. In all, this is a matcha that will warm your spirits thoroughly from within on even the gloomiest winter day.

Each year, this release is blended to have a round character that is comforting and invigorating at the holidays and at New Year’s—and this year exhibits those characteristics beautifully as well.

We recommend preparing this matcha straight with water as koicha or usucha, to experience its deep fragrance, pure umami, and full-bodied aftertaste. For matcha fans, try preparing it with a little less water than you typically use. A more-concentrated recipe will highlight its viscous, round character nicely.

New Year’s is the most important holiday in Japan, and drinking matcha is a part of the celebrations. Traditionally, this New Year’s Matcha is used in the first tea ceremony of the year (hatsugama). More casually, families will sit down at home with a bowl of matcha during their holiday together, enjoying the warmth of each other’s company. Beyond these traditions, this is an accessible matcha for personal enjoyment, and it makes for a thoughtful gift.

In celebration of 2023, the Year of the Rabbit, this special label depicts an energetic rabbit in a field, perking its ears up at something interesting. We hope this cute design will add to the delight of your New Year’s and winter festivities.

* The meaning of the name U-no-mukashi: U means “rabbit” in Japanese (“U” is pronounced like the “u” in “flute”).

Ways to Prepare

Sift matcha
2 g (0.07 oz)
1.5 heaping tea ladles or 1 level teaspoon.
Usucha
Thin Matcha
Sift matcha
2 g (0.07 oz)
1.5 heaping tea ladles or 1 level teaspoon.
Add hot water
60 mL (2 oz) 80°C (176°F)
First pour water into teacup to cool it to 80C°, then pour into tea bowl.
Usucha
Thin Matcha
Add hot water
60 mL (2 oz) 80°C (176°F)
First pour water into teacup to cool it to 80C°, then pour into tea bowl.
Whisk
15 seconds
Whisk vigorously 15 seconds, making an "M" shape.
Usucha
Thin Matcha
Whisk
15 seconds
Whisk vigorously 15 seconds, making an "M" shape.
Sift matcha
4 g (0.14 oz)
3 heaping tea ladles or 2 level teaspoons of matcha into a mug or bowl.
Koicha
Thick Matcha
Sift matcha
4 g (0.14 oz)
3 heaping tea ladles or 2 level teaspoons of matcha into a mug or bowl.
Add hot water
30 mL (1 oz) 80°C (176°F)
Cool boiling water to 80C° in teacup, then pour into bowl, just covering matcha powder.
Koicha
Thick Matcha
Add hot water
30 mL (1 oz) 80°C (176°F)
Cool boiling water to 80C° in teacup, then pour into bowl, just covering matcha powder.
Whisk
15 seconds
Mix slowly for 15 seconds moving back and forth.
Koicha
Thick Matcha
Whisk
15 seconds
Mix slowly for 15 seconds moving back and forth.
Pre-order - $28
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Customer Reviews

Based on 7 reviews
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K
Kim (United States)
Delicious!

I look forward to drinking this matcha every day!

A
Anonymous (United States)
Wonderful!

Great matcha and a perfect start to the new year!

M
Margaret (United States)
LOVE

So cute!! The best way to start the New Year!

R
Rachel M. (United States)
Incredible

I absolutely love this matcha. It’s creamy and floral with a bit of umami. Packaging was gorgeous.

A
Ann (United States)
Love it!

Beautiful packaging. Nice smooth subtle sweet flavor.