Free shipping on orders over $35!
Matcha
Gyokuro
Sencha
Bancha (Hojicha, Genmaicha, etc.)
Teabags
Organic
Utensils
Gifts
Product Qty. Total
AttentionPre-order
Info{property.value}

Remove

- + Max. quantity reached

Empty. Please add something to your cart!



Subtotal item items
Shipping lbs


Total


Please note: by proceeding with checkout, you agree to be subject to our terms and conditions


Close
Product Qty. Total
AttentionPre-order
Attention{property.value}

Remove

- +

Empty. Please add something to your cart!



Subtotal item items
Shipping lbs


Total


Please note: by proceeding with checkout, you agree to be subject to our terms and conditions


Close
Recommendations
New Year's Matcha (Neno-mukashi)
New Year's Matcha (Neno-mukashi)
New Year's Matcha (Neno-mukashi)
New Year's Matcha (Neno-mukashi)
New Year's Matcha (Neno-mukashi)
New Year's Matcha (Neno-mukashi)
  • These products contain the same tea

New Year's Matcha (Neno-mukashi) - 20g


  • These products contain the same tea

Expected back in stock by Monday, August 10
Enter your email address below to be notified when this item is back in stock:
You will receive an email you as soon as New Year's Matcha (Neno-mukashi) - 20g is back in stock.

Specs

Best before date180 days from packaging
Serving sizeUsucha: 2g (1 tsp.)
Koicha: 4g (2 tsp.)
Size2.1" x 2.1" x 2"
Net weight0.7 oz


Available December 1st to January 31st, while supplies last

Taste Notes

This year's New Year's matcha has an especially smooth character. In fact, it has almost no astringency at all, even when made as koicha (thick matcha). Its deep umami and full-bodied aftertaste, accompanied by its sweet aroma, make this tea hearty and comforting even on the coldest, darkest winter days. We recommend this tea for all matcha drinkers, beginner and experienced alike.

A Matcha Specially Released for New Year's

Throughout the year, we release special, limited matcha blends that have a different flavor and fragrance each year. Our New Year's matcha, which is only sold around the New Year's holidays, is one of these limited blends. New Year’s is the most important holiday in Japan, and drinking matcha is a part of various celebrations. Traditionally, this special New Year’s Matcha is used in the first tea ceremony of the year (hatsugama). In the home, families will sit down with a bowl of matcha during their holiday together, enjoying the warmth of each other’s company. Beyond these traditions, this is a great matcha for casual personal enjoyment, and it also makes a perfect gift

The Year of the Rat Label Design

2020 is the Year of the Rat. In Japanese tradition, the rat is a helper of the god Daikoku, who is frequently shown straddling bags of rice. The label shows the rat clambering up a bag of rice, evoking images of Daikoku. We hope this cute design will add to the delight of New Year’s and winter festivities. *The Ne (pronounced “Neigh”) from “Neno-mukashi” is the word for rat or mouse in Japanese, in the context of the Year of the Rat.

Matcha

Characterized by its rich aroma, full-bodied mellow sweetness, and vivid green color, matcha is a favorite among tea lovers in Japan. Ground from shade-cultivated tea leaves, matcha is rich in theanine -- an amino acid responsible for matcha's umami (translates to “savory deliciousness” and is also known as the fifth taste). Generally, the higher the grade, the richer the umami taste.


Ippodo Tea Co. - How to Prepare Matcha
Kuon (Eternity)
Kuon (Eternity) - 20g
Regular price $42.00 USD
Ummon-no-mukashi
Ummon-no-mukashi - 20g
Regular price $30.00 USD
Ummon-no-mukashi
Ummon-no-mukashi - 40g
Regular price $54.00 USD
Shoin-no-mukashi
Shoin-no-mukashi - 20g
Regular price $25.00 USD
Seiun
Seiun - 40g
Regular price $45.00 USD
Horai-no-mukashi Try this first!
Horai-no-mukashi - 20g
Regular price $18.00 USD
Sayaka-no-mukashi Try this first!
Sayaka-no-mukashi - 40g
Regular price $32.00 USD
Sansho-no-shiro
Sansho-no-shiro - 20g
Regular price $15.00 USD
Kan-no-shiro
Kan-no-shiro - 40g
Regular price $28.00 USD
Kimmo-no-mukashi
Kimmo-no-mukashi - 20g
Regular price $11.50 USD
Ikuyo-no-mukashi
Ikuyo-no-mukashi - 40g
Regular price $23.00 USD
Fuku-mukashi
Fuku-mukashi - 40g
Regular price $19.00 USD
Wakaki-shiro
Wakaki-shiro - 40g
Regular price $13.00 USD
Hatsu-mukashi
Hatsu-mukashi - 40g
Regular price $10.00 USD
Organic Matcha
Organic Matcha - 20g
Regular price $15.00 USD
Uji-Shimizu Sticks - Ippodo Tea USA & Canada
Uji-Shimizu - 12 Sticks
Regular price $18.00 USD
Uji-Shimizu - Ippodo Tea USA & Canada
Uji-Shimizu - 400g Bag
Regular price $23.00 USD
Matcha Starter Kit 5 - Ippodo Tea USA & Canada
Matcha Starter Kit 5
Regular price $80.00 USD
Matcha Starter Kit 6 - Ippodo Tea USA & Canada
Matcha Starter Kit 6
Regular price $120.00 USD
Ippodo Tea Gift Card
$25 Value
Regular price $25.00 USD
Ippodo Tea Gift Card
$50 Value
Regular price $50.00 USD
Ippodo Tea Gift Card
$100 Value
Regular price $100.00 USD

Customer Reviews

Based on 3 reviews
100%
(3)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
J
J.H.
C
C.S.
m
m.m.
Quality Matcha