Premium Select Gyokuro - 30g

Every year, the top tea farmers in Japan enter the best of their harvest into tea competitions, hoping to earn prestige and recognition for their efforts. Our Premium Select series features our exclusive blend of these farmers’ competition-level teas. Hand-selected by our president from farms only in the Kyoto region.

The highest quality gyokuro fields receive constant hands-on care and attention. Farmers precisely monitor and fertilize the soil to keep it lofty and nutritious. They adjust the shades that cover the field so that the new leaves sprout in almost complete darkness. They tend the field in person, every day, to ensure the harvest comes out perfectly. Finally, with a team headed by our president and master blender, we blend these rare and precious harvests to achieve an unparalleled gyokuro with harmony and depth.

Unlike our other teas available year-round, which are blended for constant consistency, our Premium Select Gyokuro’s character depending on the harvests each year.

Shade-grown with expert techniques.

Breathtakingly clear and vibrant tea.

Hand-picked by experienced growers.

Well-fed, well-cared-for tea leaves.

This year’s Premium Select Gyokuro has a strong, eye-opening presence. Its umami is pure, round, and dense, while its fragrance is savory, clean, and bright. After swallowing, the aftertaste lingers and blossoms, seemingly growing the longer you observe it.

Interestingly, this year’s release has a soaring, piercing note that stays strong throughout the experience. We might compare it to the feeling of stepping out into a clearing in the middle of a dense forest. This characteristic is pure strength and crispness, like dew.

We recommend this year’s release for our most devoted gyokuro fans. Its vitality is best enjoyed on its own or with a little light snack.

For our standard brewing method, use just-warm temperature water. This will beautifully showcase the eye-opening umami that is in these tea leaves.

Next, try it cold by brewing with ice water and serving in a small snifter glass. This method will enhance its delectable sweetness and richness.

Relax and focus on the experience when trying this tea. It will reward you with its enriching depth and complexity. Rebrew these precious tea leaves as many times as you like, and notice how the fragrance and taste changes each time.