New Harvest Matcha 2025 - 20g

New Harvest Matcha 2025 is fresh, crisp, and lively: a pure expression of the energy of just-picked tea leaves.

On the palate, this year’s zesty green bite tastes refreshing, while in the undertones its refined umami and natural sweetness are mellow and refined.

Its aroma is green, sweet, and a bit tropical - like tomatoes and cantaloupe - while its color is the most radiant in our offering.

This is a matcha on par with Ummon or (currently unavailable) Kuon, and of the same quality as last year’s release. However, the verdant energy and bright astringency unique to this year’s release really set it apart from other similar ranking blends.

Typically, matcha is made from leaves that have been rested for a period of many months. The resting process develops and matures the leaves, producing a complex and well-developed character.

Our New Harvest Matcha, on the other hand, is a unique release. It was made by grinding a selection of new tea leaves harvested this year, 2025, right after they were picked. As a result, this matcha has a fresh and fragrant character that stands out in our selection.

Each year we look forward to tasting this limited tea’s unique character, as its fragrance and tasting notes vary depending on the weather and growing conditions.

While the nuances may change, it compares to rich category blends from our year-round offering.

Try this year’s New Harvest Matcha first as iced matcha served in a glass, for cool revitalization on a hot summer afternoon.

Matcha fans will enjoy it as koicha, where it is punchy and eye-opening. As regular usucha, it has a bright, almost fruity aroma. In a latte, its vivid color is stunning, and the fresh astringency pairs well with the milk. Though, purists may prefer to drink it mixed just with water to experience its full complexities.