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Rich & Fragrant

Kuon (Eternity) - 20g

Kuon has a vivid green color, a long aftertaste, and rich umami - hallmarks of a high-class matcha. It stands out for its wonderfully bright fragrance.


Best before
Best before180 days
The best before date is 180 days days from when the tea is packaged in Japan.
Serving sizeUsucha: 2 g (1 tsp.)
Koicha: 4 g (2 tsp.)
Size 2.1" x 2.1" x 2"
Net weight0.7 oz (20 g)

Note: We are updating the label for this item. You may receive a different label from the image shown, but the tea inside is exactly the same.

Taste notes

Mirui - a word used by tea professionals in Japan to describe the ultra-young, tender, and delicate character of certain high-class teas.

Kuon is a special-release matcha exclusive to our American and Canadian customers. We originally released this tea at Ippodo Tea New York, for fans of our rich category matcha. Our blending and tasting team members have shared their personal tasting comments on this tea below.

Blending team

“Kuon feels clean and refreshing, in both the umami at the start and in the aftertaste. Comparing it side-by-side with Kanza, its crisp aftertaste reminds me of the feeling I get when drinking white wine.

I enjoy drinking Kuon in the morning while I’m still waking up. Taking a sip of its refreshing, crisp taste is like pressing a start button for my body and my spirits. I would also suggest pairing it with something a little sweet, for a palate-cleansing experience.”
President Watanabe, 7th generation

“Kuon has a strong fragrance and a deep flavor, and a while after the first impression, I begin to very slightly sense a touch of crisp astringency.”
Chairman Watanabe, 6th generation

Tasting team

“Kuon's strongest characteristic is its fragrance, which is striking from the moment you start to whisk it. Underneath the bright fragrance, I notice its tender, mirui* character, a sign of a top class matcha. This balance of tenderness and fragrance defines this unique tea. Its umami is indeed rich, and I can feel a little youthful energy in it. The aftertaste is just right, and fades with a light, clean finish.

After trying it as regular usucha and koicha, I suggest preparing it whisked with cold water, to emphasize the beautiful aspects of its fragrance. I think it also pairs well with sweets.”
Mr. Yagi (Chief)

“Kuon’s color is deep blue and vivid, and its fragrance has a strong presence. Given the quality of its fragrance, it is undeniably a classic Ippodo matcha. Its taste is dominated by sweetness and umami, and its flavor feels round.

Given its round sweetness and umami, I would recommend whisking it at a somewhat low temperature warm water, or even with cold water, for a deep experience. Try pairing it with different sweets, or drink it on its own, straight; I can imagine enjoying it in a lot of different scenarios.”
Mr. Miyata

Ways to Prepare

Thin Matcha
1. Sift matcha
2 g (0.07 oz)
1.5 heaping tea ladles or 1 level teaspoon
2. Add hot water
80°C (176°F)
60 mL (2 oz)
First pour water into teacup to cool it to 80°C, then pour into tea bowl.
3. Whisk
15 seconds
Whisk vigorously 15 seconds, making an "M" shape.
Thick Matcha
1. Sift matcha
4 g (0.14 oz)
3 heaping tea ladles or 2 level teaspoons
2. Add hot water
80°C (176°F)
30 mL (1 oz)
Cool boiling water in teacup, then pour into bowl, just covering matcha powder.
3. Whisk
15 seconds
Mix slowly for 15 seconds moving back and forth.
Add to bag - $42

Customer Reviews

Based on 13 reviews
This is one totally awesome matcha!

Eternity was delicious as Usucha but the real test was when I prepared it as Koicha. As Koicha, Eternity is a deep, dark, glossy green with a delicious scent, strong umami and ABSOLUTELY NO bitterness and just a hint of astringency. I had tried other brands as Koicha and they were horrible experiences (believe me, bitter Koicha is absolutely terrible. Some matcha may make delicious Usucha and the same may make horribly bitter Koicha). The Eternity Koicha experience was absolutely lovely. Although Koicha is thick and strong tea, it was a delight and did not bring on any sense of caffeine overwhelm. I highly recommend and will definitely purchase again. It's a bit pricey but definitely high quality. Excellent Matcha!!

Balanced, delicate, lightly bitter finish

As a somewhat new-to-matcha consumer, I wasn't sure what to expect with this special blend. I am SO glad I purchased this, though!! The somewhat sweet, floral yet lightly bitter nature of this matcha that lingers slightly is absolutely delicious. The fast ship to arrival time was also greatly apprecaited.

Fabulous tea!

Really rich umami. I love it!

Amazing taste!

Highly recommended! Very rich, so smooth. Hard to compare with any other matcha.

Rich umami flavor

When you want to treat yourself and friends to a special moment of tea, this is it! Rich umami flavor, very smooth and fresh. Everyone has their own preferences, but I really enjoy the top quality of Ippodo teas, and am happy that we are able to have them shipped quickly to us. Thank you for for the amazing customer service!

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