Rich & Fragrant

Kuon (Eternity) - 20g

Kuon has a vivid green color, a long aftertaste, and rich umami - hallmarks of a high-class matcha. It stands out for its wonderfully bright fragrance.

Fresh green teaConsume quickly
The best before date is 180 days from when the tea is packaged in Japan.
Serving sizeUsucha: 2 g (1 tsp.)
Koicha: 4 g (2 tsp.)
Size 2.1" x 2.1" x 2"
Net weight0.7 oz (20 g)

Mirui - a word used by tea professionals in Japan to describe the ultra-young, tender, and delicate character of certain high-class teas.

Kuon is a rich, elegant matcha blend that was originally exclusive to the Ippodo Tea New York Store. After seeing its popularity among matcha fans in New York, we added it to our online lineup. Our blending and tasting team members have shared their personal tasting comments on this tea below.

“Kuon feels clean and refreshing, in both the umami at the start and in the aftertaste. Comparing it side-by-side with Kanza, its crisp aftertaste reminds me of the feeling I get when drinking white wine.

I enjoy drinking Kuon in the morning while I’m still waking up. Taking a sip of its refreshing, crisp taste is like pressing a start button for my body and my spirits. I would also suggest pairing it with something a little sweet, for a palate-cleansing experience.”
President Watanabe, 7th generation

“Kuon has a strong fragrance and a deep flavor, and a while after the first impression, I begin to very slightly sense a touch of crisp astringency.”
Chairman Watanabe, 6th generation

“Kuon's strongest characteristic is its fragrance, which is striking from the moment you start to whisk it. Underneath the bright fragrance, I notice its tender, mirui* character, a sign of a top class matcha. This balance of tenderness and fragrance defines this unique tea. Its umami is indeed rich, and I can feel a little youthful energy in it. The aftertaste is just right, and fades with a light, clean finish.

After trying it as regular usucha and koicha, I suggest preparing it whisked with cold water, to emphasize the beautiful aspects of its fragrance. I think it also pairs well with sweets.”
Mr. Yagi (Chief)

“Kuon’s color is deep blue and vivid, and its fragrance has a strong presence. Given the quality of its fragrance, it is undeniably a classic Ippodo matcha. Its taste is dominated by sweetness and umami, and its flavor feels round.

Given its round sweetness and umami, I would recommend whisking it at a somewhat low temperature warm water, or even with cold water, for a deep experience. Try pairing it with different sweets, or drink it on its own, straight; I can imagine enjoying it in a lot of different scenarios.”
Mr. Miyata

Ways to Prepare

Sift matcha
2 g (0.07 oz)
1.5 heaping tea ladles or 1 level teaspoon.
Usucha
Thin Matcha
Sift matcha
2 g (0.07 oz)
1.5 heaping tea ladles or 1 level teaspoon.
Add hot water
60 mL (2 oz) 80°C (176°F)
First pour water into teacup to cool it to 80C°, then pour into tea bowl.
Usucha
Thin Matcha
Add hot water
60 mL (2 oz) 80°C (176°F)
First pour water into teacup to cool it to 80C°, then pour into tea bowl.
Whisk
15 seconds
Whisk vigorously 15 seconds, making an "M" shape.
Usucha
Thin Matcha
Whisk
15 seconds
Whisk vigorously 15 seconds, making an "M" shape.
Play video
Sift matcha
4 g (0.14 oz)
3 heaping tea ladles or 2 level teaspoons of matcha into a mug or bowl.
Koicha
Thick Matcha
Sift matcha
4 g (0.14 oz)
3 heaping tea ladles or 2 level teaspoons of matcha into a mug or bowl.
Add hot water
30 mL (1 oz) 80°C (176°F)
Cool boiling water to 80C° in teacup, then pour into bowl, just covering matcha powder.
Koicha
Thick Matcha
Add hot water
30 mL (1 oz) 80°C (176°F)
Cool boiling water to 80C° in teacup, then pour into bowl, just covering matcha powder.
Whisk
15 seconds
Mix slowly for 15 seconds moving back and forth.
Koicha
Thick Matcha
Whisk
15 seconds
Mix slowly for 15 seconds moving back and forth.
Play video
Sift matcha
2 g (0.07 oz)
1.5 heaping tea ladles or 1 level teaspoon.
Iced Matcha
Cold & Refreshing
Sift matcha
2 g (0.07 oz)
1.5 heaping tea ladles or 1 level teaspoon.
Add hot water
60 mL (2 oz) 80°C (176°F)
First pour water into teacup to cool it to 80C°, then pour into tea bowl.
Iced Matcha
Cold & Refreshing
Add hot water
60 mL (2 oz) 80°C (176°F)
First pour water into teacup to cool it to 80C°, then pour into tea bowl.
Whisk
15 seconds
Whisk vigorously 15 seconds, making an "M" shape.
Iced Matcha
Cold & Refreshing
Whisk
15 seconds
Whisk vigorously 15 seconds, making an "M" shape.
Add ice
1-2 ice cubes
Add ice, mix slightly, and it's ready!
Iced Matcha
Cold & Refreshing
Add ice
1-2 ice cubes
Add ice, mix slightly, and it's ready!
Play video
Add to bag - $42
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Customer Reviews

Based on 17 reviews
94%
(16)
6%
(1)
0%
(0)
0%
(0)
0%
(0)
P
Punnawit T. (Canada)
Worth the purchase

Received this tea as a gift, and made it into iced matcha/latte. It was rich and delicious. I would keep coming back and purchase their tea for my own consumption again!

D
Dori D.S.D.S. (United States)
KUON

Absolutely delightful! Good aroma, flavor, very full yet delicate.

A
Alex s. (United States)
Great smooth/bold test

Wow this is my favorite kind of matcha so far! Kuon taste delicious! It is super green, blends easy and no bitterness. All the teas that i try here are amazing! Definitely worth it. I will always buy from here for my green teas!! I will continue to try new matchas and buy old ones!

K
Kate R. (Canada)
The BEST matcha I’ve tried

This is my favourite matcha I have ever tried. I enjoy it in the morning before breakfast. It is soooooo delicate and delicious. I can’t wait to have to every morning. Very flavourful and you get what you pay for. Will 100% be buying again.

M
Monica M. (United States)
This is one totally awesome matcha!

Eternity was delicious as Usucha but the real test was when I prepared it as Koicha. As Koicha, Eternity is a deep, dark, glossy green with a delicious scent, strong umami and ABSOLUTELY NO bitterness and just a hint of astringency. I had tried other brands as Koicha and they were horrible experiences (believe me, bitter Koicha is absolutely terrible. Some matcha may make delicious Usucha and the same may make horribly bitter Koicha). The Eternity Koicha experience was absolutely lovely. Although Koicha is thick and strong tea, it was a delight and did not bring on any sense of caffeine overwhelm. I highly recommend and will definitely purchase again. It's a bit pricey but definitely high quality. Excellent Matcha!!

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Karina C
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