Best Teas for Beginners

A selection of our most accessible, most popular green teas for newcomers to Ippodo.

Sencha
Sencha is the most classic green tea. Enjoy it in the afternoon to refresh and recharge.
Tasting notes:
Fresh hay, cucumber, butter.
Recommended for:
Fans of brisk matchas and fans of crips white wines.
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Our recommendation
White packaging with orange faux-painted details for Shoike classic Japanese Sencha green tea 80g bag by Ippodo Tea Co.
None
Medium & Round
$22
Gyokuro
A smooth, rich green tea, shade-grown like matcha. Enjoy it in the morning for a soothing ritual.
Tasting notes:
Ocean breeze, pine trees, kabocha.
Recommended for:
Fans of robust matchas and fans of rich, savory white wines.
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Our recommendation
White simple traditional packaging bag with Japanese characters for Ippodo Tea Co. Rimpo gyokuro green tea
None
Medium & Satisfying
$25
Genmaicha
A fragrant blend of green tea and roasted rice. Refreshing hot or iced at lunch.
Tasting notes:
Crisp cucumber, popcorn.
Recommended for:
Everyone! Fans of crisp, light matchas and fans of popcorn.
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Our recommendation
White and blue simple packaging and Japanese characters for Ippodo Tea Co. Kuki Hojicha roasted bancha green tea stems
Start here
Light & Soothing
$14
Hojicha
A roasted tea with a light taste and sweet aroma. Enjoy it hot or iced throughout the day.
Tasting notes:
Caramel, roasted peanuts.
Recommended for:
Everyone! Fans of the smells of roasting coffee and baking cookies.
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Our recommendation
White simple packaging with Japanese characters for Ippodo Tea Co. Gokujo Hojicha roasted green tea leaves and stems
Start here
Light & Sweet
$16

About Ippodo Tea

Ippodo Tea was established in 1717 in the heart of Kyoto. We produce our own blends of classic Japanese green teas - matcha, gyokuro, sencha, and bancha - drawing on generations of experience.

What is Green Tea?

Compared to black tea (fully oxidized tea), a green tea is unoxidized: once picked, the leaves are heated quickly, locking in their fresh, green fragrance and color.

At Ippodo, we are focused on producing high-quality Japanese green teas in the following categories:

Matcha – Green tea that is first grown under the shade and then ground into a fine powder.

Sencha – A classic green tea processed as leaves to brew in a pot. It has a balance of flavors: natural sweetness, rich umami, and refreshing bitterness.

Gyokuro – A green tea grown under the shade just like matcha, before processing as a tea to brew in a pot. It has a smooth, lush character and dense umami.

Bancha – A general term for light-bodied green teas made from larger tea leaves. Bancha teas come in a wide variety of delicious fragrances.

When to Drink Japanese Green Teas?

Here are a few hints for enjoying these teas throughout the day.

Morning
To get going and start off the day feeling grounded, try gyokuro.
Lunch
Pair pasta or a sandwich with genmaicha, for a healthy soda alternative.
Afternoon
Take a breather and re-energize on a busy afternoon with a cup of sencha.
All Day
Keep a pitcher of iced hojicha in the fridge and sip for tasty, toasty refreshment.

How do I brew them?

Brewing delicious loose leaf tea is as simple as adding leaves to a pot, pouring on hot water, waiting a bit, then pouring the tea out through a filter. Visit our recipe collection page for detailed ideas.

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Curious to discover more about Japanese green tea?
Visit our Ippodo Tea Blog for deeper insights and explorations.
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