Which Ippodo matcha should I try first?
Our pick: Sayaka
This matcha is ideal for beginners — with little bitterness and a smooth, rich character.
The 40g can ($50) makes about 20 bowls of usucha (2 g each), so a bowl comes to about $2.50.
Tea guide
For more than 300 years, we have selected and blended tea in Kyoto. This guide brings all of our teas together, so you can see how each one tastes, how much caffeine it has, how we brew it, and what a serving costs. Take your time. If you would like a suggestion, our quiz is here to help.
Prices are in USD and do not include shipping or tax.
These are the questions we hear most often before a first order, with the teas we suggest for each.
Our pick: Sayaka
This matcha is ideal for beginners — with little bitterness and a smooth, rich character.
The 40g can ($50) makes about 20 bowls of usucha (2 g each), so a bowl comes to about $2.50.
It depends on the taste you enjoy in a latte. We suggest one of these three:
Not sure? Start with Ikuyo.
If you're not sure where to start - this tea has just the right amount of bitterness to balance well with the creaminess of your milk of choice.
For no caffeine at all, we suggest Mugicha Barley Teabags. Our tea quiz also suggests these bancha teas for the evening: Hojicha, Genmaicha, Iribancha Teabags. They contain caffeine.
We recommend Mugicha (Barley Tea). This drink is made from roasted barley grains and has zero caffeine. It's soothing sweet taste and aromatic roasted aroma is delightful in the evening.
Matcha has the most caffeine in each serving, followed by gyokuro and then sencha. See the caffeine in each tea.
Our pick: Kanro
We recommend Kanro. This variety is a good introduction to gyokuro's unforgettable umami and aroma. Brew it slowly, smell its rich aroma, and focus on its aftertaste when you take a sip for a deep experience.
The 50g bag ($40) makes about 5 pots (10 g each), so a pot comes to about $8.00. Each pot fills 3 cups, so a cup comes to about $2.67. You can brew the same leaves up to three times.
Our pick: Hosen
We recommend starting with our sencha named Hosen. This variety is our most popular blend, and it has a nice balance of sweetness, umami, astringency, and soothing aroma.
The 80g bag ($29) makes about 8 pots (10 g each), so a pot comes to about $3.63. Each pot fills 3 cups, so a cup comes to about $1.21.
A single tea chosen for the person makes a thoughtful gift, and so does a set. Here is what we suggest:
| For | Our suggestion | Why | Price |
|---|---|---|---|
| A first matcha | Sayaka | This matcha is ideal for beginners — with little bitterness and a smooth, rich character. | 40g Can · $50 |
| For a matcha fan | Ummon | This umami-rich matcha is our most robust matcha in our regular lineup, making it a good choice for preparing in the thick style known as koicha. | 40g Can · $82 |
| A first sencha | Hosen | Try Hosen. Our most popular sencha, Hosen has a balanced, accessible taste. | 80g Bag · $29 |
| For a sencha fan | Kaboku | Try Kaboku. Sencha fans will enjoy this tea's rich, complex character and aroma. | 80g Bag · $46 |
| A first gyokuro | Kanro | We recommend Kanro. Our most popular gyokuro, Kanro is representative of Ippodo gyokuro's thick umami and sweetness. | 50g Bag · $40 |
| For a gyokuro connoisseur | Tenka-ichi | We recommend Tenka-ichi. Gyokuro fans will enjoy the pure, powerful umami and beautiful finish in this tea, the highest class gyokuro of our main selection. | 50g Bag · $98 |
Our gift sets and bundles, in stock now:
| Set | About | Price |
|---|---|---|
| Holiday Bliss Set | Take some time for yourself with the blissful fragrances of these holiday favorites: seasonal genmaicha Obukucha and the roasted green tea Hojicha. | $59 |
| Holiday Reserve Set | Share the beauty of two classic Ippodo green teas: the premium seasonal genmaicha Obukucha and our flagship sencha blend, Hosen. | $85 |
| First Foray Bundle | Take your first step, and discover your favorite with this bundle of every main type of Japanese tea. | $27 |
| Teabag Assortment (12 Bags) | This set contains four of each of our single-serving sencha, gyokuro, and hojicha teabags. Perfect as a gift, or if this is your first experience with our teas. | $19 |
| Winter Calm Matcha Bundle | A special bundle of two popular matcha blends. Compare and contrast balanced Kan with rich, smooth Seiun. | $80 |
| Matcha Box Set 2026 – with Bowl | A limited release for the 2026 holidays. Matcha-making essentials bundled with a lacquer box. | $223 |
| Matcha Box Set 2026 – Basic | A limited release for the 2026 holidays. Matcha-making essentials bundled with a lacquer box. | $183 |
Yes. IppodoTea.com is the official Ippodo Tea online store for the United States, Canada and the European Union.
We are a family-run tea company, founded in Kyoto in 1717. We blend and package each of our teas in Japan.
Matcha has the most caffeine in each serving, because you drink the whole leaf. All of our green teas contain caffeine, including our roasted teas and genmaicha. Barley tea has none. Hotter water, a longer brew time, more leaves and more infusions give more caffeine.
The amounts, water temperatures and times from our own recipes. Select a recipe to see each step.
| Recipe | Tea | Water | Temperature | Time | Makes |
|---|---|---|---|---|---|
| Usucha (Classic Matcha) | 2g (0.07 oz) | 60 mL (2 oz) | 80°C (176°F) | 15 seconds | 1 serving |
| Matcha Latte | 3g (0.11 oz) | 100 mL (3.4 oz) | 80°C (176°F) | 15 seconds | 1 serving |
| Iced Matcha | 2g (0.07 oz) | 60 mL (2 oz) | 80°C (176°F) | 15 seconds | 1 serving |
| Iced Matcha Latte | 3g (0.11 oz) | 100 mL (3.4 oz) | 80°C (176°F) | 15 seconds | 1 serving |
| Koicha (Thick Matcha) | 4g (0.14 oz) | 30 mL (1 oz) | 80°C (176°F) | 15 seconds | 1 serving |
| Cold-Whisked Matcha | 2g (0.07 oz) | 60 mL (2 oz) | 5°C (40°F) | 15 seconds | 1 serving |
| Uji-Shimizu: Sweetened Matcha | 15g / 0.53 oz | 150 mL (5.3 oz) | Hot or cold | 15 seconds | 1 serving |
| Standard Gyokuro Brew | 2 tbsp. (10g / 0.35 oz) | 80 mL (3 oz) | 60°C (140°F) | 90 seconds | 3 serving |
| Recipe for Sharing (Gyokuro or Sencha) | 2 tbsp. (10g / 0.35 oz) | 240 mL (8 oz) | 100°C (212°F) | 30 seconds | 3 servings |
| Cold Brew Gyokuro | 2 tbsp. (10g / 0.35 oz) | 210 mL (7 oz) | Chilled water | 15 minutes | 3 servings |
| Piping Hot Gyokuro | 2 tbsp. (10g / 0.35 oz) | 210 mL (7 oz) | 100°C (212°F) | 30 seconds | 3 servings |
| Iced Gyokuro | 2 tbsp. (10g / 0.35 oz) | 210 mL (7 oz) | 100°C (212°F) | 60 seconds | 3 servings |
| Standard Sencha Brew | 2 tbsp. (10g / 0.35 oz) | 210 mL (7 oz) | 80°C (176°F) | 60 seconds | 3 servings |
| Cold Brew Sencha | 2 tbsp. (10g / 0.35 oz) | 210 mL (7 oz) | Chilled water | 15 minutes | 3 servings |
| Piping Hot Sencha | 2 tbsp. (10g / 0.35 oz) | 240 mL (8 oz) | 100°C (212°F) | 30 seconds | 3 servings |
| Iced Sencha | 2 tbsp. (10g / 0.35 oz) | 210 mL (7 oz) | 100°C (212°F) | 60 seconds | 3 servings |
| Standard Genmaicha Brew | 2 tbsp. (10g / 0.35 oz) | 240 mL (8 oz) | 100°C (212°F) | 30 seconds | 3 servings |
| Iced Genmaicha | 2 tbsp. (10g / 0.35 oz) | 240 mL (8 oz) | 100°C (212°F) | 60 seconds | 3 servings |
| Standard Hojicha Brew | 4 tbsp. (10g / 0.35 oz) | 240 mL (8 oz) | 100°C (212°F) | 30 seconds | 3 servings |
| Iced Hojicha | 4 tbsp. (10g / 0.35 oz) | 240 mL (8 oz) | 100°C (212°F) | 60 seconds | 3 servings |
| Hojicha with Milk | 6 tbsp. (15g / 0.53 oz) | 200 mL (6.8 oz) | 100°C (212°F) | 1+ minutes | 1 serving |
| Genmaicha Teabags - Hot Brew | 1 teabag | 300 mL (10 oz) | 100°C (212°F) | 2 minutes | 1 teapot |
| Genmaicha Teabags - Cold Brew | 2 teabags | 1 L (32 oz) | Chilled | 1 hour | 1 pitcher |
| Iribancha Teabags - Hot Brew - Kyusu | 1 teabag | 400 mL (14 oz) | 100°C (212°F) | 5 minutes | 1 teapot |
| Iribancha Teabags - Hot Brew - Carafe | 2 teabags | 1 L (32 oz) | 100°C (212°F) | 10 minutes | 1 carafe |
| Mugicha Teabags - Hot Brew | 1 teabag | 1 L (32 oz) | 100°C (212°F) | 10 minutes | 1 large pot |
| Mugicha Teabags - Cold Brew | 1 teabag | 1 L (32 oz) | Chilled | 1 hour | 1 pitcher |
“One serving” shows what a bowl or a pot comes to when you choose the smallest pack.
Green tea leaves, stone-milled to a fine powder. You whisk it with hot water and drink the whole leaf.
| Tea | Our notes | Good for | How we brew it | Sizes and prices | One serving |
|---|---|---|---|---|---|
|
Available only in the fall, Tsukikage has a pleasant balance of umami and subtle sharpness. We suggest it for: Something unique or limited |
UsuchaKoichaLatte | 2g (0.07 oz) 60 mL (2 oz) 80°C (176°F) · 15 seconds |
|
$2.80 a bowl (2 g) 10 in the 20g box |
KanzaRich & Lush
|
Kanza is the highest-ranking matcha in our lineup. Its beautifully strong fragrance, unwavering umami, clean aftertaste, and silky character are unparalleled in our collection. |
UsuchaKoichaIced | 2g (0.07 oz) 60 mL (2 oz) 80°C (176°F) · 15 seconds |
|
$10.40 a bowl (2 g) 10 in the 20g can |
Kuon (Eternity)Rich & Fragrant
|
Kuon has a vivid green color, a long aftertaste, and rich umami - hallmarks of a high-class matcha. It stands out for its wonderfully bright fragrance. |
UsuchaKoichaIced | 2g (0.07 oz) 60 mL (2 oz) 80°C (176°F) · 15 seconds |
|
$6.40 a bowl (2 g) 10 in the 20g can |
UmmonRich & Robust
|
Ummon has a powerful umami, deep emerald green color, and sweet aroma. This matcha is a treat to be savored. We suggest it for: Thick matcha · A matcha for matcha fans |
UsuchaKoichaIced | 2g (0.07 oz) 60 mL (2 oz) 80°C (176°F) · 15 seconds |
$4.05 a bowl (2 g) 20 in the 40g bag | |
SeiunRich & Replenishing
|
Seiun places firmly in our rich category. Its lingering finish and full umami character make it a wise choice for fans of a reflective, satisfying matcha teatime. |
UsuchaKoichaIced | 2g (0.07 oz) 60 mL (2 oz) 80°C (176°F) · 15 seconds |
|
$3.35 a bowl (2 g) 20 in the 40g can |
SayakaRich & Smooth
|
Our recommendation for people new to our matcha, Sayaka is a more light-hearted, smooth tea in the rich category. Its sweetness and umami are accompanied by a hint of bitterness. We suggest it for: Naturally sweet, with rich umami · I'm not sure and 3 more |
UsuchaKoichaLatteIcedGift | 2g (0.07 oz) 60 mL (2 oz) 80°C (176°F) · 15 seconds |
$2.45 a bowl (2 g) 20 in the 40g bag | |
KanMedium & Round
|
Medium-bodied, Kan has a balanced character. Its plentiful sweetness and umami richness are paralleled by slight refreshing bitterness. We suggest it for: Balanced umami and bitterness · Icing and decoration and 1 more |
UsuchaKoichaLatteIced | 2g (0.07 oz) 60 mL (2 oz) 80°C (176°F) · 15 seconds |
|
$2.20 a bowl (2 g) 10 in the 20g box |
IkuyoMedium & Snappy
|
Ikuyo is a medium-bodied matcha with a refreshing bitterness that is slightly more noticeable than its sweetness and umami. We suggest it for: More bitterness, less sweetness · Medium green, balanced and 1 more |
UsuchaLatteIcedGift | 2g (0.07 oz) 60 mL (2 oz) 80°C (176°F) · 15 seconds |
$1.70 a bowl (2 g) 10 in the 20g box | |
WakakiLight & Sharp
|
Wakaki is a matcha with a short finish, pointed astringency, and just a hint of sweetness. This matcha’s character leaves the mouth feeling refreshed. We suggest it for: Softer green, bitter taste · Cake batter and most regular uses |
UsuchaLatteBakingGift | 2g (0.07 oz) 60 mL (2 oz) 80°C (176°F) · 15 seconds |
|
$1.10 a bowl (2 g) 10 in the 20g box |
Uji-ShimizuSweetened Matcha
|
Uji-shimizu is our original instant blend of matcha and sugar. It’s tasty whether made cold with ice, hot in a mug, or mixed with yogurt and granola at breakfast. |
Latte | 15g / 0.53 oz 150 mL (5.3 oz) Hot or cold · 15 seconds |
$1.67 a stick | |
Matcha To-Go PacketsMedium & Refreshing
|
Filled with pure, authentic matcha, these packets make preparing matcha simple, wherever and whenever. |
UsuchaLatteGift | – |
|
$2.30 a packet |
A shade-grown green tea with deep umami and sweetness, best savored slowly.
| Tea | Our notes | Good for | How we brew it | Sizes and prices | One serving |
|---|---|---|---|---|---|
KanroRich & Replenishing
|
Kanro's plentiful umami and long finish make it a good gyokuro for slowly sipping in small servings. Try this tea for your first taste of Ippodo gyokuro. We suggest it for: Full bodied, not the richest · I'm not sure and 4 more |
Standard brewCold brew | 2 tbsp. (10g / 0.35 oz) 80 mL (3 oz) 60°C (140°F) · 90 seconds |
$8.00 a pot (10 g) 5 in the 50g bag about $2.67 a cup | |
Tenka-ichiRich & Robust
|
Tenka-ichi is the gyokuro with the most decadent, lush character in our selection. We suggest it for: Full, dense and thick · Full, thick and delectable and 2 more |
Standard brewCold brew | 2 tbsp. (10g / 0.35 oz) 80 mL (3 oz) 60°C (140°F) · 90 seconds |
|
$19.60 a pot (10 g) 5 in the 50g bag about $6.53 a cup |
IppoenRich & Elegant
|
Ippoen is a tea ripe with luscious, clear, and elegant umami. Its finish is long and beautiful. We suggest it for: To cold brew · A tea for afternoon teatime |
Standard brewCold brew | 2 tbsp. (10g / 0.35 oz) 80 mL (3 oz) 60°C (140°F) · 90 seconds |
|
$13.40 a pot (10 g) 5 in the 50g bag about $4.47 a cup |
RimpoMedium & Satisfying
|
Rimpo has a just-right medium finish, with typical gyokuro umami. A good gyokuro for those who would like an enriching tea to sip every day. We suggest it for: Medium bodied and balanced · Medium-rich and 2 more |
Standard brewCold brew | 2 tbsp. (10g / 0.35 oz) 80 mL (3 oz) 60°C (140°F) · 90 seconds |
|
$7.00 a pot (10 g) 5 in the 50g bag about $2.33 a cup |
TekiroLight & Smooth
|
Tekiro is a versatile gyokuro with a light body and a smooth character. Enjoy during a meal and throughout the day. We suggest it for: Light bodied and smooth · Light and 3 more |
Standard brewPiping hotIcedGift | 2 tbsp. (10g / 0.35 oz) 80 mL (3 oz) 60°C (140°F) · 90 seconds |
|
$5.60 a pot (10 g) 5 in the 50g bag about $1.87 a cup |
MantokuLight & Refreshing
|
Choose Mantoku for a refreshing, light gyokuro with more crispness and less umami and sweetness. We suggest it for: To brew with boiling water |
Standard brewPiping hotIcedGift | 2 tbsp. (10g / 0.35 oz) 80 mL (3 oz) 60°C (140°F) · 90 seconds |
|
$4.60 a pot (10 g) 5 in the 50g bag about $1.53 a cup |
Gyokuro TeabagsLight & Calm
|
This green tea teabag has an authentic gyokuro character, with light umami and a soft taste. |
Standard brewPiping hotGift | – |
|
$1.64 a teabag |
The everyday green tea of Japan, with a balance of sweetness and refreshing sharpness.
| Tea | Our notes | Good for | How we brew it | Sizes and prices | One serving |
|---|---|---|---|---|---|
KabokuRich & Robust
|
Kaboku has a deep, rich character with full umami and a long aftertaste. Recommended for fans of hearty sencha. We suggest it for: Naturally sweet, with rich umami · A satisfying afternoon break and 1 more |
Standard brewCold brew | 2 tbsp. (10g / 0.35 oz) 210 mL (7 oz) 80°C (176°F) · 60 seconds |
$5.75 a pot (10 g) 8 in the 80g bag about $1.92 a cup | |
KumpuRich & Elegant
|
With umami and sweet notes at the forefront, Kumpu is an elegant, full-bodied sencha. Sweet, soft, and delicate, with a long finish. We suggest it for: Cold brew |
Standard brewCold brew | 2 tbsp. (10g / 0.35 oz) 210 mL (7 oz) 80°C (176°F) · 60 seconds |
$4.50 a pot (10 g) 8 in the 80g bag about $1.50 a cup | |
HosenMedium & Balanced
|
Hosen is our recommended sencha for those new to our teas. Its classic character is balanced—it is blended to have umami, sweetness, astringency, and aroma in harmonious proportion. We suggest it for: Balanced · I'm not sure and 2 more |
Cold brewSharingGift | 2 tbsp. (10g / 0.35 oz) 210 mL (7 oz) 80°C (176°F) · 60 seconds |
$3.63 a pot (10 g) 8 in the 80g bag about $1.21 a cup | |
ShoikeMedium & Round
|
Medium-bodied Shoike has equal astringency, sweetness, and umami. Its finish is just-right, making this tea perfect for almost any situation. We suggest it for: A chaser or instead of alcohol |
Standard brewIced | 2 tbsp. (10g / 0.35 oz) 210 mL (7 oz) 80°C (176°F) · 60 seconds |
$3.13 a pot (10 g) 8 in the 80g bag about $1.04 a cup | |
NichigetsuMedium & Snappy
|
Nichigetsu is in our medium-bodied range, with a little more astringency than sweetness. A good tea for everyday sencha sipping, and for those who like just a little bit more snappiness to their green tea. We suggest it for: Something with breakfast |
Standard brewIced | 2 tbsp. (10g / 0.35 oz) 210 mL (7 oz) 80°C (176°F) · 60 seconds |
$2.50 a pot (10 g) 8 in the 80g bag about $0.83 a cup | |
Stems SenchaLight & Snappy
|
Stems Sencha (a type of kukicha) has a standout herbaceous crispness and a vibrant fragrance. |
Piping hot | 2 tbsp. (10g / 0.35 oz) 240 mL (8 oz) 100°C (212°F) · 30 seconds |
|
$2.25 a pot (10 g) 8 in the 80g bag about $0.75 a cup |
UnroLight & Crisp
|
Unro is refreshing and crisp, with a hint of sweetness in addition to its astringency. Recommended for serving during or after a meal, to feel refreshed. We suggest it for: Light and bitter · With boiling water and 2 more |
Standard brewPiping hotIced | 2 tbsp. (10g / 0.35 oz) 210 mL (7 oz) 80°C (176°F) · 60 seconds |
|
$2.13 a pot (10 g) 8 in the 80g bag about $0.71 a cup |
Sencha TeabagsLight & Crisp
|
Produced from sencha buds and flakes, this single-serving teabag has an authentic character, with light umami and astringency. |
Standard brewPiping hotGift | – |
|
$1.32 a teabag |
Light, easy-to-drink teas with a generous aroma: roasted hojicha, genmaicha with roasted rice, and smoky iribancha.
| Tea | Our notes | Good for | How we brew it | Sizes and prices | One serving |
|---|---|---|---|---|---|
|
Obukucha is a genmaicha that combines the light sweetness of high-grade yanagi tea leaves with the heartiness of roasted rice. |
Standard brewIced | 2 tbsp. (10g / 0.35 oz) 240 mL (8 oz) 100°C (212°F) · 30 seconds |
|
$2.63 a pot (10 g) 8 in the 80g bag about $0.88 a cup |
|
Obukucha is a genmaicha that combines the light sweetness of high-grade yanagi tea leaves with the heartiness of roasted rice. |
Standard brewPiping hot | – |
|
$2.67 a teabag |
HojichaLight & Sweet
|
Remarkably aromatic, light-bodied, and refreshing. This hojicha blend of roasted green tea leaves and stems is one of the most popular teas in our selection. We suggest it for: Roasted, malty tea · Medium body, sweetly aromatic |
Standard brewIcedWith milk | 4 tbsp. (10g / 0.35 oz) 240 mL (8 oz) 100°C (212°F) · 30 seconds |
|
$2.38 a pot (10 g) 8 in the 80g bag about $0.79 a cup |
Stems HojichaLight & Crisp
|
This tea made from just roasted green tea stems produces a unique crisp, round, and hearty character brew. We suggest it for: Strong, crisp flavor |
Standard brewIcedWith milk | 4 tbsp. (10g / 0.35 oz) 240 mL (8 oz) 100°C (212°F) · 30 seconds |
|
$2.38 a pot (10 g) 8 in the 80g bag about $0.79 a cup |
GenmaichaLight & Soothing
|
Genmaicha is a popular Japanese tea made by blending green tea leaves with roasted rice. Good for sipping at any time, and especially with meals. We suggest it for: Roasted rice with green tea leaves · Mild and savory |
Standard brewIced | 2 tbsp. (10g / 0.35 oz) 240 mL (8 oz) 100°C (212°F) · 30 seconds |
|
$2.25 a pot (10 g) 8 in the 80g bag about $0.75 a cup |
Genmaicha TeabagsLight & Soothing
|
Our large-size Genmaicha teabags made from blending green tea leaves with roasted rice. Good for sipping at any time, and especially with meals. |
Hot brewCold brew | 1 teabag 300 mL (10 oz) 100°C (212°F) · 2 minutes |
|
$2.56 a teabag |
Hojicha TeabagsLight & Roasted
|
This hojicha teabag has an authentic character, with a soothing roasted aroma. |
Standard brewPiping hotGift | – |
|
$1.27 a teabag |
Iribancha TeabagsUniquely Smoky
|
Iribancha is produced by roasting green tea leaves until they start to smoke. Be warned! This tea is intensely smoky, like campfires and peaty scotch. We suggest it for: Smoky · Smoky, like a campfire |
Hot brew | 1 teabag 400 mL (14 oz) 100°C (212°F) · 5 minutes |
|
$1.15 a teabag |
Roasted barley with a mild, comforting taste. It has no tea leaves and no caffeine.
| Tea | Our notes | Good for | How we brew it | Sizes and prices | One serving |
|---|---|---|---|---|---|
Mugicha Barley TeabagsRoasted Barley
|
Caffeine-free, Mugicha is made simply from roasted barley. Enjoy its smooth, comforting taste, hot or cold. We suggest it for: Caffeine-free, please |
Hot brewCold brew | 1 teabag 1 L (32 oz) 100°C (212°F) · 10 minutes |
|
$1.11 a teabag |
Answer two or three questions, and we will suggest a tea and tell you why.