With Shincha season every year comes a new beginning.
Shincha is our limited sencha green tea, released right after its harvest in late spring. Tasting this tea fresh is energizing and replenishing—just what we need to shake off any lingering winter blahs.
Currently, the new tea buds are still growing in the fields…
Join us in anticipating the arrival of a beautiful new harvest.
Pre-order Shincha
Ships around early June. Discounted until April 23rd.
Shincha & Rimpo Gyokuro Set
With gyokuro, a soothing green tea that comes from the same fields as matcha.
What is Shincha?
A new beginning each year. Ippodo Tea’s Shincha is a sencha green tea that is released as soon as possible after harvest in late-spring.
Generation after generation of Ippodo Tea blenders, staff, and customers have looked forward to this tea’s release every year: its revelatory, powerful fragrance can only be tasted in the months after harvest, while the tea leaves still have their fresh energy.
Who is Shincha for?
- Matcha drinkers: Just like matcha, Shincha has a balance of caffeine and theanine, giving us an energizing yet calming start to the day. It has many flavor parallels to matcha and an almost glowing golden-green color. Try it iced in a tall glass in the morning.
- Green tea newcomers: Shincha is like an electric green shock to the system. If you enjoy crisp, vegetal flavors like fresh snap peas and gazpacho, we think you’ll love this tea.
- Tea enthusiasts: This precious gift of nature changes with each release, depending on how the tea leaves grew. For fans, it’s a complex, rewarding experience that is worth the wait.
Where is Ippodo Shincha grown?
Our Shincha comes from the mountains in southern Kyoto Prefecture, an area that produces some of Japan’s most fragrant, lush teas.
In this region, the days are warm, and the nights are cool, forcing the tea trees to work extra hard to pull energy from the soil.
In spring, the tea trees use that energy to send out robust, fragrant new buds. Within a month, these buds grow into leaves, develop a rich aroma, and are harvested and selected for our Shincha blend.
How is Shincha different from other senchas?
Like Shincha, our regular sencha lineup is harvested only once per year, in late spring.
- Regular sencha: After harvest, we rest the regular senchas for months until they develop a relaxed, mature flavor. We then blend them with previous harvests to produce a consistent product available year-round.
- Shincha: After harvest, we brew the Shincha immediately after harvest. It has a more powerful flavor and aroma, and a more youthful, invigorating character.
Read more: Your guide to the full shincha experience
