Premium Select Matcha - 20g
|Size of package||2" x 2.1"|
|Per serving||2g (usucha) 4g (koicha)|
|Shelf life||180 days|
Available in early March - while supplies last
The tea plant, a member of the camellia family, has a natural sweetness when it begins to grow, but it becomes more astringent under the sun. To prevent such astringency developing, the whole tea field is covered to create shaded areas for selected tea plants to grow. The plants are kept in near-darkness as new leaf buds form and grow, until they are ready for picking. In addition, to produce a rich flavor, the cultivators use sophisticated techniques and long experience to ensure that fertilizer entering through the plant's roots reaches the leaf buds. Competitions held each year at local shows allow growers to show off their techniques and skills. Best of all, the matcha entered in such competitions is made available as "Premium Select Matcha."
Opportunity to witness the synergy of cultivation techniques and experience
Produced from tea plants that receive constant care and attention and can absorb plenty of nutritious fertilizer, this matcha is highly valuable and very rare. The amounts produced are not nearly large enough to support year-round sales. However, Ippodo is keen to give its regular matcha lovers the opportunity to try this special tea, and for that reason will continue promoting it until stocks are gone.
Premium Select Matcha has a smooth mouth feel and a refined flavor. Another of its distinctive features is the bright green color that would be wonderful for fashion, too. We recommend that you first try it as koicha, which gives you the best view of the tea's flavor and aroma. It also gives you the chance to appreciate how determined the growers had to be to produce such a tea.
Ground from shade-cultivated tea leaves, matcha is rich in theanine-an amino acid responsible for matcha's full-bodied mellow sweetness. In Japan, there is a special name for this taste: umami. Generally, the higher the grade, the richer the umami taste.
Characterized by its rich aroma, full-bodied mellow sweetness, and vivid green color, matcha is a favorite among tea lovers in Japan. Invigorating and full of nutrients, matcha is the perfect drink to rejuvenate your mind and body. It tastes best when served with sweets.
I have been drinking Matcha green tea for the past 7 years and decided to try the Premium Select Matcha. The taste was very smooth without any astringency. The effects were very impressive as I felt an overwhelming sense of relaxation and calmness never experienced with other Matcha brands before. I attributed this to the high l-Theanine content based on the shading process as described in the product content. I wish this could be available year round, but it makes me appreciate the quality even more.