The standard matcha whisking method, made to be a normal, liquid consistency.
New Year's Matcha 2025 (Mi-no-mukashi) - 20g
Stride into the new year with this special release matcha.
Koicha: 4 g (2 tsp.)
Our New Year’s Matcha release for 2025, Mi-no-mukashi, has lush, round umami and natural sweetness. It has a warm, almost toasty fragrance, and its aftertaste is clear and medium-short, so it’s easy to drink sip after sip.
Each year, this release is blended to have a round character that is comforting and invigorating at the holidays and at New Year’s—and this year exhibits those characteristics beautifully as well. We feel confident recommending it even to new matcha drinkers.
We recommend preparing this matcha straight with water as koicha or usucha, to experience its deep fragrance, pure umami, and beautiful clarity. For matcha fans, try preparing it with a little less water than you typically use. A more-concentrated recipe will highlight its rich character nicely. Matcha latte fans will find it makes one of the smoothest, easiest-to-drink lattes you’ve ever tried.
New Year’s is the most important holiday in Japan, and drinking matcha is a part of the celebrations. Traditionally, this New Year’s Matcha is used in the first tea ceremony of the year (hatsugama). More casually, families will sit down at home with a bowl of matcha during their holiday together, enjoying the warmth of each other’s company. Beyond these traditions, this is an accessible matcha for personal enjoyment, and it makes for a thoughtful gift.
In celebration of 2025, the Year of the Snake, this special label depicts a traditional toy snake. We hope this cute design will add to the delight of your New Year’s festivities and matcha moments this winter.
The meaning of the name Mi-no-mukashi: Mi means “snake” in Japanese.
Ways to Prepare
Matcha made into a rich, thick paste by using less water and more matcha powder per serving.
Whisking matcha with cold or chilled water brings out a strong sweetness.