This year’s Shincha has a wonderful, brilliant fragrance, and an approachable, refined
taste.
In the cup, it’s well-balanced, with proportionate crisp green astringency and round umami.
The aroma is classic Shincha: bright, verdant, vegetal, and soaring.
Newcomers will find this is a good year to experience Shincha for the first time. The
astringency is elegant – not harsh – and there are parallels to straight matcha and other
green teas.
Shincha fans will enjoy this year’s character as well. You may pick up on subtle secondary
milk cream and malty notes in the finish, and the umami is more mellow than punchy,
blossoming nicely on the tongue.