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Rich & Energetic

Uji Shincha - New Harvest Sencha 2021 - 100g

Shincha is sencha tea that is released immediately after its harvest. This tea has a uniquely fresh, bright, snappy, and energetic character, and is only available once a year.


Best before
Best before150 days
The best before date is 150 days days from when the tea is packaged in Japan.
Serving size10 g (2 tbsp.) per pot
Up to 3 pots can be brewed with the same leaves.
Size 5.5" x 2.8" x 6.8"
Net weight3.5 oz (100 g)

Taste notes

Shincha is sencha tea that is released immediately after its harvest. Ippodo Shincha has a uniquely fresh, bright, and energetic character. This limited release is only available for a short time in early summer.

Ippodo Tea - Sencha leaves Ippodo Tea - Sencha field

Our Shincha grows in the mountains south of Kyoto, where small changes in the weather day-to-day affect the nuances that develop in the tea leaves each year. As a result, the distinctive character of this year’s Shincha will never be repeated.

This year’s Shincha

Shincha 2021 features an especially rich character with prominent umami and sweetness. Its fragrance is classic—the eye-opening aroma of a sunny tea field. It has a round body, with little astringency and bitterness. At the same time, it leaves a strong impression. We recommend this year’s Shincha to newcomers as well as regular Shincha fans, for its accessible character.

How does Shincha compare to our regular sencha?

Like Shincha, our regular sencha lineup is also harvested once per year in late spring. We allow the regular senchas to rest until they develop a relaxed, mature flavor. We then blend them with previous harvests to produce a consistent product sold throughout the year.

We love our regular sencha selection for its calm and mature character. We love Shincha for its fleeting, energetic character that invigorates us at the start of summer.

How to Prepare

Pot of Uji Shincha - New Harvest Sencha 2021
Standard Brew
1. Measure the leaves
2 tbsp. (10 g / 0.35 oz)
2. Add hot water
80°C (176°F)
210 mL (7 oz)
Cool water to 80°C by transferring once
3. Brew
40 seconds
4. Serve
Pour out every last drop
Add to bag - $35

Customer Reviews

Based on 41 reviews
Ingrid (United States)
Delightful light with a mild sweetness

Delicious green tea! I have made it hot and iced and both are absolutely delightful. I love the balance of umami and sweet and enjoy it on its own without anything added. I liked it so much that I bought 2 more bags and plan to enjoy it all summer long.

Darryl C. (United States)
We loved the fresh taste.

My daughter and husband were here and they've been to Japan for the best so when they tasted UJI Shincha and remarked how flavorful it was, I knew it was worth the price I paid for it. Wonderful tea!

John B. (United States)
Great way to start summer

Quite good on a weekend morning. Personal opinions but the flavor is a bit too delicate for me. Still love it but will look for something more robust next time

Matt (Canada)
It's tea!!

Tastes wonderful

Jana M. (United States)


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