The standard matcha whisking method, made to be a normal, liquid consistency.
Premium Select Matcha - 20g
This matcha is our exclusive blend from the most prestigious farms in Kyoto. High-class richness, delicate sweetness, and unique taste notes each year.
Koicha: 4 g (2 tsp.)
Every year, the highest-regarded tencha* farmers in Japan enter the best of their harvest into tea competitions, hoping to earn prestige and recognition for their efforts.
Premium Select Matcha is our exclusive blend that selects from these farmers’ competition-level harvests. This blend is available once per year for a short period. Unlike the matcha blends we offer year-round, each release of Premium Select Matcha is one-of-a-kind, never to be tasted again.
*Tencha is the name for shade-grown tea leaves ground to make matcha powder.
Premium Select Matcha displays the rich, full-bodied character that we enjoy in all of our highest class matcha. Uniquely, the secondary taste notes of this blend change each year, thanks to the climate and growing conditions in Kyoto.
In a few words, the 2024 release of Premium Select Matcha is round, clean, and fresh.
It offers a complex experience. At first sip, it is clean, smooth, and approachable. However, after swallowing, its round, rich umami starts to blossom, filling the whole palate. Though the finish is long and full, the overall experience feels clean and lightweight.
To make comparisons, the initial fresh moss-like character opens up to a round umami that reminds us of a crisp Parmesan. Its fragrance is sweet and lush, while its color is verdant like the spring undergrowth in the mountains south of Kyoto.
This is an accessible, low-astringency release of Premium Select Matcha, and we recommend it to new matcha drinkers as well. Seasoned matcha fans will enjoy the complexity of its taste from beginning to end. When preparing it, try mixing just with hot or cold water to fully enjoy its nuances. Enjoy after breakfast to start off the day feeling fresh, or at teatime, pair with something light like a piece of dried fruit.
Ways to Prepare
Matcha made into a powerfully rich, thick paste using less water and more matcha powder per serving.
Whisking matcha with cold or chilled water brings out a strong sweetness.