Usucha (Classic Matcha)
The standard matcha whisking method, made to be a normal, liquid consistency.



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This matcha is our exclusive blend from the most prestigious farms in Kyoto. It offers high-class richness, delicate sweetness, and unique tasting notes each year.
Note: Available while supplies last
Every year, Japan's highest-regarded tencha* farmers enter the best of their harvest into tea competitions, hoping to earn prestige and recognition for their efforts.
Premium Select Matcha is our exclusive blend, selected from these farmers' competition-level harvests. This blend is available for a short period once per year. Unlike the matcha blends we offer year-round, each release of Premium Select Matcha is one-of-a-kind, never to be tasted again.
*Tencha is the name for shade-grown tea leaves ground to make matcha powder.
Premium Select Matcha displays the rich, full-bodied character we enjoy in our highest-class matcha.
The 2025 release is round, billowy, and easy-to-drink.
At first sip, it's soft, approachable, and umami-rich, like well-buttered squash. After swallowing, we're greeted by the slightest hint of elegant bitterness, like the skin of a juicy green grape. Though the finish is long and full, the overall experience feels lightweight.
This is an accessible, low-astringency release of Premium Select Matcha, and we recommend it to new matcha drinkers. Seasoned matcha fans will also enjoy the complexity of its taste from beginning to end.
We recommend preparing this high-class matcha with just hot or cold water to enjoy its nuances fully. Enjoy it after breakfast to start off the day feeling fresh, or pair it with something light like a piece of dried fruit for an indulgent afternoon break.
The standard matcha whisking method, made to be a normal, liquid consistency.
Matcha made into a rich, thick paste by using less water and more matcha powder per serving.
Whisking matcha with cold or chilled water brings out a strong sweetness.