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Rich & Invigorating

New Year's Matcha (Ushi-mukashi) - 20g

Expected back in stock by Tuesday, April 27

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A special release matcha with a luscious fragrance and a smooth taste.


Best before
Best before180 days
The best before date is 180 days days from when the tea is packaged in Japan.
Serving sizeUsucha: 2 g (1 tsp.)
Koicha: 4 g (2 tsp.)
Size 2.1" x 2.1" x 2"
Net weight0.7 oz (20 g)

Note: Available December 1st to January 15th, while supplies last

Taste notes

Our Special New Year’s Matcha release for 2021, Ushi-mukashi, features a remarkable sweet fragrance that fills the room as soon as you start to prepare it. Its flavor is mellow, with plentiful sweetness and umami blossoming through the finish. A high grade matcha blend, its vibrant color fits with the celebratory New Year's season.

We recommend preparing this matcha straight with water as koicha or usucha, to experience its deep fragrance, pure umami, and full-bodied aftertaste.

A Matcha Specially Released for New Year’s

New Year’s is the most important holiday in Japan, and drinking matcha is a part of the celebrations. Traditionally, this New Year’s Matcha is used in the first tea ceremony of the year (hatsugama). In the home, families will sit down with a bowl of matcha during their holiday together, enjoying the warmth of each other’s company. Beyond these traditions, this is a great matcha for casual personal enjoyment, or as a thoughtful gift.

Year of the Ox label

In celebration of 2021, the Year of the Ox, this special label depicts a mild-mannered ox taking a break. We hope this cute design will add to the delight of New Year’s and winter festivities.

*Ushi means “ox” or “cow” in Japanese, and this is the meaning of the name Ushi-mukashi.

Ways to prepare

Thin matcha
1. Sift Matcha
2 g (0.07 oz)
1.5 heaping tea ladles or 1 level teaspoon
2. Add hot water
80°C (176°F)
60 mL (2 oz)
First pour water into teacup to cool it to 80°C, then pour into tea bowl.
3. Whisk
15 seconds
Whisk vigorously 15 seconds, making an "M" shape.
Thick matcha
1. Sift Matcha
4 g (0.14 oz)
3 heaping tea ladles or 2 level teaspoons
2. Add hot water
80°C (176°F)
30 mL (1 oz)
Cool boiling water in teacup, then pour into bowl, just covering matcha powder.
3. Whisk
15 seconds
Mix slowly for 15 seconds moving back and forth.

Customer Reviews

Based on 6 reviews

Fantastic matcha. I wish this was a permanent addition to the Ippodo line. I almost prefer it to the Ummon, which is my usual go-to.

So tasty!

This tea is so smooth and delicious. A perfect New Year's tradition!

Sweet taste!

I have never tasted this tea before, but it is delicious! Pretty green color. Very good tea. 100%




You have the most delicious matcha!

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