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Shincha season is coming soon
Shincha - Newly harvested sencha video

Shincha season is coming soon

The full experience of Shincha


Shincha’s freshly-picked, new, short-lived character.

  • Crafted from tea leaves that were growing in a field only a few days prior, Ippodo’s Shincha is delivered right after harvest, once per year.


A lustrous, shiny surface in the cup? That’s a sign of Shincha’s freshness.

  • Young, new tea leaves have an almost invisible “furriness” on the underside. The shininess on the surface of a cup of Shincha comes from these “hairs,” which float to the top (though you won’t be able to taste them).


The taste of Shincha’s liveliness.

  • Tea trees’ leaves shoot up with an incredible life force as soon as the weather starts getting warmer each spring. That life force translates directly into the cup; when you taste Shincha, you’ll be vitalized by these young tea leaves’ raw energy.


Encounter Shincha’s spring-like aroma.

  • Super green, super powerful—these are phrases that come to mind when you open the lid of your kyusu to smell Shincha leaves after brewing. Shincha’s powerful aroma is fleeting, so enjoy it while it lasts!


Soft, delicate tea leaves.

  • Go ahead, touch the tea leaves after they’ve opened up. You’ll be surprised at just how soft and delicate they are. It’s another indication of Shincha’s freshness.