Learn about Japanese tea – Company

This year, the Japanese tea industry has continued to change. Operating costs and material costs for tea producers and utensil makers have risen.

Today, we would like to inform you of how we are adapting to the developments in the industry to maintain the quality of all of our teas.

We are issuing an urgent warning regarding an illegal and fraudulent website operating under the name “Ippodotea.pro.

Under the golden leaves of ginkgo trees on Teramachi Street, we wait for a taxi with the chairman and the president of Ippodo. 

Since the tariffs on green tea (including matcha) from Japan have now been removed, we are updating our prices to remove the costs of these tariffs from affected products.

Over the past year, the Japanese tea industry has faced significant changes, including rising tea material costs and new tariffs on Japanese goods shipped to the U.S.

Much has happened in the Japanese tea industry in recent months. We would like to take the opportunity to inform you of the current situation and our plans moving forward while continuing to focus on producing the teas that you love.

Demand for matcha continues to soar, and we’re so grateful for your enthusiasm and patience as the situation evolves.

Matcha’s popularity has grown steadily over the years, but in 2024, demand surged beyond all expectations.