Learn about Japanese tea

Over the past year, the Japanese tea industry has faced significant changes, including rising tea material costs and new tariffs on Japanese goods shipped to the U.S.

Much has happened in the Japanese tea industry in recent months. We would like to take the opportunity to inform you of the current situation and our plans moving forward while continuing to focus on producing the teas that you love.

Demand for matcha continues to soar, and we’re so grateful for your enthusiasm and patience as the situation evolves.

Matcha’s popularity has grown steadily over the years, but in 2024, demand surged beyond all expectations.