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Every year, Japan's highest-regarded tencha* farmers enter the best of their harvest into tea competitions, hoping to earn prestige and recognition for their efforts.

Premium Select Matcha is our exclusive blend, selected from these farmers' competition-level harvests. This blend is available for a short period once per year. Unlike the matcha blends we offer year-round, each release of Premium Select Matcha is one-of-a-kind, never to be tasted again.

*Tencha is the name for shade-grown tea leaves ground to make matcha powder.

Premium Select Matcha displays the rich, full-bodied character we enjoy in our highest-class matcha.

The 2025 release is round, billowy, and easy-to-drink.

At first sip, it's soft, approachable, and umami-rich, like well-buttered squash. After swallowing, we're greeted by the slightest hint of elegant bitterness, like the skin of a juicy green grape. Though the finish is long and full, the overall experience feels lightweight.

This is an accessible, low-astringency release of Premium Select Matcha, and we recommend it to new matcha drinkers. Seasoned matcha fans will also enjoy the complexity of its taste from beginning to end.

We recommend preparing this high-class matcha with just hot or cold water to enjoy its nuances fully. Enjoy it after breakfast to start off the day feeling fresh, or pair it with something light like a piece of dried fruit for an indulgent afternoon break.

Nodoka, which is Japanese for “serenity,” was named after the bright, warm feeling we get once the days start getting longer in spring.

Nodoka has medium richness and would place above Kan in our regular year-round selection.

When you start to whisk it, you’ll notice its fragrance is fresh and dew-like, wafting up from the bowl. Take a sip, and you’ll taste a note of astringency followed soon by layers of sweetness and umami. Pause for a second to experience the aftertaste, which lingers with a balanced, refreshing character.

As koicha, this matcha’s nuances are much more prominent, and you can fully appreciate its balance of umami, astringency, and fragrance. In a matcha latte, its mild astringency pairs well with the milk, producing a mellow drink with more umami than our lighter blends.

Its package was inspired by the new green growth and pink sakura (cherry tree) blossoms of spring in Kyoto. We hope this design fills you with the spirit of spring during your daily matcha sessions this season.

Brisk fall afternoons call for matcha paired with sweets, cookies, and desserts. We blend Tsukikage to be the perfect matcha for daily matcha drinking this season.

When you prepare Tsukikage, the first thing you notice is its vibrant color. When you take a sip, you’ll first taste its crisp astringency, followed by layers of sweetness and umami. It’s a not-too-light and not-too-rich blend, popular with matcha drinkers of all levels.

Try Tsukikage straight to enjoy its natural sweetness and nuances. Matcha fans will appreciate it as koicha, where it displays a more robust flavor. We also recommend it in a matcha latte, where its mild astringency pairs well with the creaminess of the milk.

The moon is at its most beautiful in fall, and for ages Japanese poets have written of the moon as a symbol of this season. Tsukikage – our autumn-exclusive matcha – is named after the light of the moon.

We designed Tsukikage’s package after the season. Flowers of the tea plant—which blooms in October in Kyoto—are drawn on a deep brown backdrop. We often suggest this tea for any small gift giving occasions this season.

Our New Year’s Matcha release for 2025, Mi-no-mukashi, has lush, round umami and natural sweetness. It has a warm, almost toasty fragrance, and its aftertaste is clear and medium-short, so it’s easy to drink sip after sip.

Each year, this release is blended to have a round character that is comforting and invigorating at the holidays and at New Year’s—and this year exhibits those characteristics beautifully as well. We feel confident recommending it even to new matcha drinkers.

We recommend preparing this matcha straight with water as koicha or usucha, to experience its deep fragrance, pure umami, and beautiful clarity. For matcha fans, try preparing it with a little less water than you typically use. A more-concentrated recipe will highlight its rich character nicely. Matcha latte fans will find it makes one of the smoothest, easiest-to-drink lattes you’ve ever tried.

New Year’s is the most important holiday in Japan, and drinking matcha is a part of the celebrations. Traditionally, this New Year’s Matcha is used in the first tea ceremony of the year (hatsugama). More casually, families will sit down at home with a bowl of matcha during their holiday together, enjoying the warmth of each other’s company. Beyond these traditions, this is an accessible matcha for personal enjoyment, and it makes for a thoughtful gift.

In celebration of 2025, the Year of the Snake, this special label depicts a traditional toy snake. We hope this cute design will add to the delight of your New Year’s festivities and matcha moments this winter.

The meaning of the name Mi-no-mukashi: Mi means “snake” in Japanese.

New Harvest Matcha 2024 is round, soft, and utterly drinkable. It has the fresh, vibrant energy of just-picked tea leaves with an approachable, smooth taste.

The aroma is sweet, almost like tropical fruit, while its color is radiant green, almost like neon.

After sipping, we enjoy how its umami is both plentiful and goes down smooth. There’s barely any astringency or bitterness to note, so it feels soothing, especially when iced. To make comparisons, its taste reminded us of fresh cream, sea salt, and gazpacho.

Typically, matcha is made from leaves that have been rested for a period of many months. The resting process develops and matures the leaves, producing a complex and relaxed character.

Our New Harvest Matcha, on the other hand, is a unique release. It was made by grinding the new tea leaves harvested this year, 2024, right after they were picked. As a result, this matcha has a fresh and fragrant character that stands out in our selection.

Each year we look forward to tasting this limited tea’s unique character, as its fragrance and tasting notes vary depending on the weather and growing conditions.

While the nuances may change, it compares to rich category blends from our year-round offering.

Try this year’s New Harvest Matcha first as iced matcha served in a glass, and feel revitalized by its brilliant color and soothing taste on a hot summer afternoon.

We also highly recommend trying it as koicha, where it is a little more robust and satisfying. As regular usucha, it has a bright aroma and an easy-to-drink character. In a latte, its vivid color is stunning, though its complexities may be overshadowed by the sweetness of the milk.

Mirume - a word used by tea professionals in Japan to describe the ultra-young, tender, and delicate character of certain high-class teas.

Kanza is the newest addition to our matcha offering. After receiving feedback from fans of our full-bodied matcha blends, our master blenders prepared this blend to be the most luscious matcha in our lineup. They have shared their personal tasting comments on this tea below.

“In Kanza you can enjoy a strong and rich umami, with an aftertaste that has remarkable depth. It reminds me of an excellent full-bodied red wine. I will reach for Kanza when I want to have a silent moment alone with my thoughts. Its lush character deserves quiet attention and focus.”
President Watanabe, 7th generation

“Both Kanza’s fragrance and flavor are unequivocally powerful. From the first moment you take a sip to the end of the finish, it has a strong, unwavering umami, and no astringency. But make no mistake; it is not at all light-bodied.”
Chairman Watanabe, 6th generation

“Typical of a top class matcha, Kanza has a tender, mirume character, which is balanced by its bright fragrance. I can tell it has been painstakingly, carefully shaded, from its umami, which is neither fluffy nor sharp-edged, and from its fragrance, which is in a class of its own.”
Mr. Yagi (Chief)

“Its color is deep blue and vivid. Its fragrance has a distinct sweet note, and I felt it represents the classic Ippodo character overall. Its sweetness and umami are strong, and it has a clean aftertaste, with the mirume character of a matcha of this caliber.

Kanza is a matcha I want to relax and take my time with. Prepare it by using a just-warm temperature water, to bring out its top class sweetness and umami. Or, choose to use a hotter temperature water to emphasize its remarkable fragrance. This will produce a cleaner, crisper taste that I can recommend just as well.”
Mr. Miyata

Mirume - a word used by tea professionals in Japan to describe the ultra-young, tender, and delicate character of certain high-class teas.

Kuon is a rich, elegant matcha blend that was originally exclusive to the Ippodo Tea New York Store. After seeing its popularity among matcha fans in New York, we added it to our online lineup. Our blending and tasting team members have shared their personal tasting comments on this tea below.

“Kuon feels clean and refreshing, in both the umami at the start and in the aftertaste. Comparing it side-by-side with Kanza, its crisp aftertaste reminds me of the feeling I get when drinking white wine.

I enjoy drinking Kuon in the morning while I’m still waking up. Taking a sip of its refreshing, crisp taste is like pressing a start button for my body and my spirits. I would also suggest pairing it with something a little sweet, for a palate-cleansing experience.”
President Watanabe, 7th generation

“Kuon has a strong fragrance and a deep flavor, and a while after the first impression, I begin to very slightly sense a touch of crisp astringency.”
Chairman Watanabe, 6th generation

“Kuon's strongest characteristic is its fragrance, which is striking from the moment you start to whisk it. Underneath the bright fragrance, I notice its tender, mirume* character, a sign of a top class matcha. This balance of tenderness and fragrance defines this unique tea. Its umami is indeed rich, and I can feel a little youthful energy in it. The aftertaste is just right, and fades with a light, clean finish.

After trying it as regular usucha and koicha, I suggest preparing it whisked with cold water, to emphasize the beautiful aspects of its fragrance. I think it also pairs well with sweets.”
Mr. Yagi (Chief)

“Kuon’s color is deep blue and vivid, and its fragrance has a strong presence. Given the quality of its fragrance, it is undeniably a classic Ippodo matcha. Its taste is dominated by sweetness and umami, and its flavor feels round.

Given its round sweetness and umami, I would recommend whisking it at a somewhat low temperature warm water, or even with cold water, for a deep experience. Try pairing it with different sweets, or drink it on its own, straight; I can imagine enjoying it in a lot of different scenarios.”
Mr. Miyata

For decades Ummon has been one of the richest, most full-forced matcha blends in our selection. Our blending and tasting team members have shared their personal tasting comments on this tea below.

“Overall, Ummon is a friendly, accessible matcha. It has a pleasant taste that envelops your palate, from the sweetness and umami at first sip, to the moment you arrive at the aftertaste.

Since Ummon is so universally well-liked, I will prepare it for family, friends, and just about anyone else. Whatever the situation, I recommend preparing it a little on the strong side so that you can feel its full impact.”
President Watanabe, 7th generation

“Ummon has an abundant, rich fragrance at its core, and its bright umami feels strong. This is not a reserved nor a light tasting matcha. Its umami is balanced by a not-unpleasant astringency that you feel as it goes down.”
Chairman Watanabe, 6th generation

“The quality that defines Ummon best is the richness of its flavor. Among our matcha, it is the top representative of the richness and bright fragrance that make the classic Ippodo character. The rich sensation comes through in its umami taste, not in astringency nor bitterness.

This is a matcha I feel comfortable preparing for and drinking with tea connoisseurs.”
Mr. Yagi (Chief)

“Ummon’s color has a strong blue tinge. Its fragrance has just the right level of strength, and it has the classic Ippodo character. Its sweetness and umami are full, and it leaves a powerful impression that continues through the aftertaste.

Since it has such a strong presence, you can enjoy it as either koicha (thick matcha), usucha (thin matcha), or both. Given its full sweetness and umami and its long finish, I like to enjoy it in a lot of different scenarios. However, if I had to choose, my favorite is to enjoy it at teatime paired with sweets.”
Mr. Miyata

For decades Ummon has been one of the richest, most full-forced matcha blends in our selection. Our blending and tasting team members have shared their personal tasting comments on this tea below.

“Overall, Ummon is a friendly, accessible matcha. It has a pleasant taste that envelops your palate, from the sweetness and umami at first sip, to the moment you arrive at the aftertaste.

Since Ummon is so universally well-liked, I will prepare it for family, friends, and just about anyone else. Whatever the situation, I recommend preparing it a little on the strong side so that you can feel its full impact.”
President Watanabe, 7th generation

“Ummon has an abundant, rich fragrance at its core, and its bright umami feels strong. This is not a reserved nor a light tasting matcha. Its umami is balanced by a not-unpleasant astringency that you feel as it goes down.”
Chairman Watanabe, 6th generation

“The quality that defines Ummon best is the richness of its flavor. Among our matcha, it is the top representative of the richness and bright fragrance that make the classic Ippodo character. The rich sensation comes through in its umami taste, not in astringency nor bitterness.

This is a matcha I feel comfortable preparing for and drinking with tea connoisseurs.”
Mr. Yagi (Chief)

“Ummon’s color has a strong blue tinge. Its fragrance has just the right level of strength, and it has the classic Ippodo character. Its sweetness and umami are full, and it leaves a powerful impression that continues through the aftertaste.

Since it has such a strong presence, you can enjoy it as either koicha (thick matcha), usucha (thin matcha), or both. Given its full sweetness and umami and its long finish, I like to enjoy it in a lot of different scenarios. However, if I had to choose, my favorite is to enjoy it at teatime paired with sweets.”
Mr. Miyata

We recommend Seiun for the matcha fan looking for a tea with a full (but not overwhelming) character. With a hearty umami and sweet taste, its aftertaste is long and elegant. We recommended trying this matcha as koicha to experience the full depth and nuances of its character. As usucha, Seiun is deeply satisfying, a standby at teatime. For matcha lattes, we usually recommend a medium-to-light category matcha with more astringency, but some will choose Seiun for its bright color and its umami-rich profile.

We recommend Shoin for the matcha fan looking for a tea with a full (but not overwhelming) character. With a hearty umami and sweet taste, its aftertaste is long and elegant. We recommended trying this matcha as koicha to experience the full depth and nuances of its character. As usucha, Shoin is deeply satisfying, a standby at teatime. For matcha lattes, we usually recommend a medium-to-light category matcha with more astringency, but some will choose Shoin for its bright color and its umami-rich profile.

We recommend Sayaka for your first taste of Ippodo matcha, as it is a smooth blend with umami and just a hint of astringency. Try this matcha as koicha to experience the full depth and nuances of its character. As usucha, Sayaka is an accessible tea to serve to beginners and connoisseurs alike at teatime. For matcha lattes, we usually recommend a medium-to-light category matcha with more astringency, but some will choose Sayaka for its bright color, umami, and soft astringency.

We recommend Sayaka for your first taste of Ippodo matcha, as it is a smooth blend with umami and just a hint of astringency. Try this matcha as koicha to experience the full depth and nuances of its character. As usucha, Sayaka is an accessible tea to serve to beginners and connoisseurs alike at teatime. For matcha lattes, we usually recommend a medium-to-light category matcha with more astringency, but some will choose Sayaka for its bright color, umami, and soft astringency.

We recommend Horai for your first taste of Ippodo matcha, as it is a smooth blend with umami and just a hint of astringency. Try this matcha as koicha to experience the full depth and nuances of its character. As usucha, Horai is an accessible tea to serve to beginners and connoisseurs alike at teatime. For matcha lattes, we usually recommend a medium-to-light category matcha with more astringency, but some will choose Horai, for its bright color, umami, and soft astringency.

Kan is a fine choice for those who enjoy matcha with plentiful umami and sweetness, balanced by a little astringency. It has a medium body, with a round aftertaste and a pleasantly sweet aroma. As koicha, this matcha’s nuances are much more prominent, and you can fully appreciate its balance of umami, astringency, and fragrance. As usucha, Kan is good option for everyday teatime, served straight and with cookies, cakes, or other sweets. In a matcha latte, its mild astringency pairs well with the milk, producing a softer drink with more umami than our lighter blends.

This 100g bag has a sealable closure, a wide opening for easy scooping, and a simple open-and-use design. Choose this size for convenient everyday matcha use, and for preparing a lot of matcha at once for a group.

Ikuyo is a balanced matcha with astringency, umami, and sweetness in proportion. Its medium-light body is joined by a gentle, but bright aroma, like sun-dried straw. As usucha, it is a good option for everyday teatime, served straight and with cookies, cakes, or other sweets. One of our top recommendations for a matcha latte, Ikuyo has slight astringency that pairs well with the milk, and its bright green color makes for a photogenic beverage.

Ikuyo is a balanced matcha with astringency, umami, and sweetness in proportion. Its medium-light body is joined by a gentle, but bright aroma, like sun-dried straw. As usucha, it is a good option for everyday teatime, served straight and with cookies, cakes, or other sweets. One of our top recommendations for a matcha latte, Ikuyo has slight astringency that pairs well with the milk, and its bright green color makes for a photogenic beverage.

Wakaki has a refreshing character and ranks among our light blends. Prepared as usucha, this tea a good choice for people who enjoy matcha with a short aftertaste, soft fragrance, noticeable astringency, and a hint of sweetness. Its astringency gives matcha lattes a little bite and a crisp character. It also works well for baked goods given its nice green color.

Hatsu is the lightest character blend in our regular matcha lineup. Its taste is highlighted by astringency and a short aftertaste, and it has a refreshingly sharp personality when prepared straight as usucha. With a soft green color, it can also be a smart choice for people who enjoy using matcha in baking or in making lattes.

This premium organic matcha blend has pleasant bitterness and astringency offset by undertones of sweetness and umami. It has a balanced profile remarkable for an organic matcha release.

Its presence is satisfying and medium-rich, and its aftertaste lingers for just the right amount of time. It has a vegetal and sweet fragrance and a vivid, eye-catching green color.

We recommend trying Premium Organic Matcha in your favorite matcha drinks, from regular usucha, to matcha lattes, to thick matcha (koicha). As koicha, this matcha’s nuances are much more prominent, and it has a powerful impact.

Ranking outside of our regular lineup, this limited tea changes character with every release. It is shipped in small quantities, and may sell out frequently.

Our organic teas are produced in the Kyoto tea production region and are certified organic by the JAS. (The USDA recognizes JAS organic certification as an equivalent standard to USDA organic certification.) We have selected each organic variety to meet Ippodo standards for authentic Japanese green tea flavor, aroma, and color. Additionally, compared to our other tea blends, the weather and other growing factors lead to greater differences in the character of our organic teas every year. Discovering this year's unique characteristics is one of the delights of these teas.

This organic matcha has a crisp, astringent character with an aroma like a breeze through a field. As usucha, pair this brisk matcha with sweets at teatime. Or, add milk and use it for your daily matcha latte. This tea is great for everyday, light-hearted matcha use.

Ranking outside of our regular lineup, this limited tea changes character with every release.

Our organic teas are produced in the Kyoto tea production region and are certified organic by the JAS. (The USDA recognizes JAS organic certification as an equivalent standard to USDA organic certification.) We have selected each organic variety to meet Ippodo standards for authentic Japanese green tea flavor, aroma, and color. Additionally, compared to our other tea blends, the weather and other growing factors lead to greater differences in the character of our organic teas every year. Discovering this year's unique characteristics is one of the delights of these teas.

These convenient single serving matcha packets are an easy way to enjoy delicious, authentic Ippodo matcha on-the-go.

We selected a matcha for these packets that has a medium-rich character, balanced umami and astringency, and a bright aroma. Enjoy this versatile matcha shaken with ice water, or whisked in a bowl or mug. In a matcha latte, this matcha’s balance of sweetness and light astringency parallels our popular medium blends.

• When making matcha in a bottle we recommend using cold water, since keeping hot matcha sealed in a bottle will spoil its flavor quickly.
• Since this authentic matcha powder is not an instant beverage, settling will occur after it is mixed. When drinking it from a bottle, give it a shake before you take a sip.

An original Ippodo creation developed in 1935, Uji-Shimizu is a matcha-based instant powder. It’s a blend of matcha and sugar that’s easy-to-prepare, easy-to-drink, and delicious either hot or cold. We recommend it especially for those who prefer their matcha sweet.

Add about 1.5 tbsp. of Uji-Shimizu in a cup or mug. Add hot or cold water, or milk, and mix until dissolved. For a stronger or lighter taste, adjust the amount of water or milk used. You can also stir Uji-Shimizu in with yogurt and use it as a matcha-flavored sweetener for other recipes.

An original Ippodo creation developed in 1935, Uji-Shimizu is a matcha-based instant powder. It’s a blend of matcha and sugar that’s easy-to-prepare, easy-to-drink, and delicious either hot or cold. We recommend it especially for those who prefer their matcha sweet.

Each Uji-Shimizu stick holds one serving's worth, 15 grams. These portable packets allow you to enjoy Uji-Shimizu wherever and whenever you want. Put them in your bag, and take them with you to enjoy at work. Hand them out during tea time with friends. Use them at home on mornings when you just want a quick cup without measuring.

One stick contains 15 grams of Uji-Shimizu matcha, which can be enjoyed simply by mixing it with about 150 ml of hot or cold milk or water. When mixed with milk, the matcha mellows milk's distinctive aroma, creating a mild beverage that is very easy to drink. Prepared with hot milk, it imparts the relaxing feeling you get when drinking tea with milk and sugar.

Add 1 stick to a cup or mug. Add hot or cold water, or milk, and mix until dissolved. For a stronger or lighter taste, adjust the amount of water or milk used. You can also stir Uji-Shimizu in with yogurt and use it as a matcha-flavored sweetener for other recipes.

On your next day off, take a moment to prepare a bowl of matcha. Measure a portion of powder, and marvel at its brilliant green color. As you start to whisk, feel the texture of the whisk’s bamboo handle, and listen to the sounds of its tines swishing through the tea. Then, notice matcha’s honey-like fragrance filling the room. Take a sip, and feel its richness blossom throughout your palate. Finally, sit in the moment, and observe how refreshed and relaxed you feel.

Experiencing fulfilling moments like these is possible if you have well-designed tools. This is why we put together this set, to provide the basics for enjoying matcha at its fullest.

We carefully selected each item in this kit as an essential for making delicious matcha, and we even rely on each of these tools ourselves at our Kyoto and Tokyo tearooms, using them to prepare many bowls of matcha every day.

Packaged in a beautiful box, this kit is also one of our top gift recommendations.

Horai - 20g The included matcha blend Horai is our top recommendation for those new to Ippodo. Its character is rich and smooth. View item

Matcha Bowl - Cream We designed this bowl to highlight matcha’s beautiful color and emphasize its taste, texture, and fragrance. It has a wide and deep shape, which makes it simple to whisk matcha without spilling. View item

Tea Strainer (Chakoshi) Enhance your experience by pressing matcha powder through this strainer before whisking. View item

Matcha Whisk - Chasen #2 Enjoy the beautiful fragrance that rises from the bowl when whisking matcha with a chasen bamboo whisk. View item

Bamboo Tea Ladle (Chashaku) The chashaku is a bamboo tea ladle used for putting powdered green tea (matcha) into a teacup. View item

Whisk Stand (Chasen-tate) After using the chasen, rinse it with water, and store it to dry on the chasen stand. View item

• Matcha Horai - 20g
• Matcha Tea Bowl - Cream
• Tea Strainer (Chakoshi)
• Matcha Whisk - Chasen #2
• Bamboo Tea Ladle (Chashaku)
• Whisk Stand (Chasen-tate)
• A guide to preparing matcha and using the utensils

On your next day off, take a moment to prepare a bowl of matcha. Measure a portion of powder, and marvel at its brilliant green color. As you start to whisk, feel the texture of the whisk’s bamboo handle, and listen to the sounds of its tines swishing through the tea. Then, notice matcha’s honey-like fragrance filling the room. Take a sip, and feel its richness blossom throughout your palate. Finally, sit in the moment, and observe how refreshed and relaxed you feel.

Experiencing fulfilling moments like these is possible if you have well-designed tools. This is why we put together this set, to provide the basics for enjoying matcha at its fullest. Just add your favorite mug or matcha bowl.

We carefully selected each item in this kit as an essential for making delicious matcha, and we even rely on each of these tools ourselves at our Kyoto and Tokyo tearooms, using them to prepare many bowls of matcha every day.

Packaged in a beautiful box, this kit is also one of our top gift recommendations.

Horai - 20g The included matcha blend Horai is our top recommendation for those new to Ippodo. Its character is rich and smooth. View item

Tea Strainer (Chakoshi) Enhance your experience by pressing matcha powder through this strainer before whisking. View item

Matcha Whisk - Chasen #2 Enjoy the beautiful fragrance that rises from the bowl when whisking matcha with a chasen bamboo whisk. View item

Bamboo Tea Ladle (Chashaku) The chashaku is a bamboo tea ladle used for putting powdered green tea (matcha) into a teacup. View item

Whisk Stand (Chasen-tate) After using the chasen, rinse it with water, and store it to dry on the chasen stand. View item

• Matcha Horai - 20g
• Tea Strainer (Chakoshi)
• Matcha Whisk - Chasen #2
• Bamboo Tea Ladle (Chashaku)
• Whisk Stand (Chasen-tate)
• A guide to preparing matcha and using the utensils

Each spring, as the weather starts to warm, the tea fields in the mountains south of Kyoto begin to awaken. The tea plants that huddled up, storing their energy and nutrients over the cold, long winter, begin to put out tiny green buds. Over the course of a month, these buds start to grow, reaching up and up for the wide blue sky. When the time is right, tea farmers get busy harvesting the spry new leaves.

At Ippodo, we blend selected fresh new sencha harvests to produce our Shincha tea each year. This limited release is only available for a short time in early summer.

In the mountainous environment where the trees grow, small changes in the weather day-to-day affect the nuances that develop in the tea. As a result, the distinctive character of this year’s Shincha will never be repeated.

Shincha 2025’s highlight is its brilliant, soaring fragrance. It’s classic Shincha: sunny, fresh, and vivid green.

In the cup, its umami is robust, concentrated, and satisfying. The savory notes linger long after you swallow, while the dry, astringent notes are relatively light, making this an accessible year for beginners.

Its aroma reminds us of snap peas, tomato vine, and fresh-cut grass.

Visually, its beautiful vibrant leaves and golden brew color make this year’s Shincha a treat for the eyes as well.

For first-timers, this year is a classic introduction to Shincha, full of energy and green freshness. Longtime fans will enjoy its vivid fragrance, balanced taste, and complexity over many brews.

Compared to our normal selection of sencha, Shincha has a powerful flavor, aroma, and aftertaste. Its youthful strength is refreshing, like a splash of ice-cold water on the face in the morning.

Like Shincha, our regular sencha lineup is also harvested once per year in late spring. We allow the regular senchas to rest until they develop a relaxed, mature flavor. We then blend them with previous harvests to produce a consistent product sold throughout the year.

We love our regular sencha selection for its calm and mature character. We love Shincha for its fleeting, energetic character that invigorates us at the start of summer.

Each spring, as the weather starts to warm, the tea fields in the mountains south of Kyoto begin to awaken. The tea plants that huddled up, storing their energy and nutrients over the cold, long winter, begin to put out tiny green buds. Over the course of a month, these buds start to grow, reaching up and up for the wide blue sky. When the time is right, tea farmers get busy harvesting the spry new leaves.

At Ippodo, we blend selected fresh new sencha harvests to produce our Shincha tea each year. This limited release is only available for a short time in early summer.

In the mountainous environment where the trees grow, small changes in the weather day-to-day affect the nuances that develop in the tea. As a result, the distinctive character of this year’s Shincha will never be repeated.

Shincha 2025’s highlight is its brilliant, soaring fragrance. It’s classic Shincha: sunny, fresh, and vivid green.

In the cup, its umami is robust, concentrated, and satisfying. The savory notes linger long after you swallow, while the dry, astringent notes are relatively light, making this an accessible year for beginners.

Its aroma reminds us of snap peas, tomato vine, and fresh-cut grass.

Visually, its beautiful vibrant leaves and golden brew color make this year’s Shincha a treat for the eyes as well.

For first-timers, this year is a classic introduction to Shincha, full of energy and green freshness. Longtime fans will enjoy its vivid fragrance, balanced taste, and complexity over many brews.

For an easy batch of fragrant Shincha, try these large teabags. Each is filled with the same Shincha teabags as the loose leaf version. The teabags are a spacious, pyramid shape, allowing the leaves to expand freely while they brew. They're large enough to be used in a teapot or a pitcher, and you can also use them with a large mug when brewing for one.

Each spring, as the weather starts to warm, the tea fields in the mountains south of Kyoto begin to awaken. The tea plants that huddled up, storing their energy and nutrients over the cold, long winter, begin to put out tiny green buds. Over the course of a month, these buds start to grow, reaching up and up for the wide blue sky. When the time is right, tea farmers get busy harvesting the spry new leaves.

At Ippodo, we blend selected fresh new sencha harvests to produce our Shincha tea each year. This limited release is only available for a short time in early summer.

In the mountainous environment where the trees grow, small changes in the weather day-to-day affect the nuances that develop in the tea. As a result, the distinctive character of this year’s Shincha will never be repeated.

Shincha 2025’s highlight is its brilliant, soaring fragrance. It’s classic Shincha: sunny, fresh, and vivid green.

In the cup, its umami is robust, concentrated, and satisfying. The savory notes linger long after you swallow, while the dry, astringent notes are relatively light, making this an accessible year for beginners.

Its aroma reminds us of snap peas, tomato vine, and fresh-cut grass.

Visually, its beautiful vibrant leaves and golden brew color make this year’s Shincha a treat for the eyes as well.

For first-timers, this year is a classic introduction to Shincha, full of energy and green freshness. Longtime fans will enjoy its vivid fragrance, balanced taste, and complexity over many brews.

These pour-over style teabags are a unique innovation, combining the amazing fragrance of brewing loose-leaf Shincha with the convenience of a teabag. Use them for a quick cup of fragrant Shincha at the office. To brew, first tear open the top of the bag, and place the hooks over the side of your mug. Then, slowly pour hot water over the leaves, and enjoy how Shincha's vibrant, green fragrance blossoms up from the mug. After a minute, take the teabag out, and enjoy.

Each spring, as the weather starts to warm, the tea fields in the mountains south of Kyoto begin to awaken. The tea plants that huddled up, storing their energy and nutrients over the cold, long winter, begin to put out tiny green buds. Over the course of a month, these buds start to grow, reaching up and up for the wide blue sky. When the time is right, tea farmers get busy harvesting the spry new leaves.

At Ippodo, we blend selected fresh new sencha harvests to produce our Shincha tea each year. This limited release is only available for a short time in early summer.

In the mountainous environment where the trees grow, small changes in the weather day-to-day affect the nuances that develop in the tea. As a result, the distinctive character of this year’s Shincha will never be repeated.

Shincha 2025’s highlight is its brilliant, soaring fragrance. It’s classic Shincha: sunny, fresh, and vivid green.

In the cup, its umami is robust, concentrated, and satisfying. The savory notes linger long after you swallow, while the dry, astringent notes are relatively light, making this an accessible year for beginners.

Its aroma reminds us of snap peas, tomato vine, and fresh-cut grass.

Visually, its beautiful vibrant leaves and golden brew color make this year’s Shincha a treat for the eyes as well.

For first-timers, this year is a classic introduction to Shincha, full of energy and green freshness. Longtime fans will enjoy its vivid fragrance, balanced taste, and complexity over many brews.

Deepen your appreciation of Shincha’s vibrancy and Ippodo regular sencha’s mellow depths with this comparison set.

For the set, we selected Kumpu, which is a different blend from Shincha, but serves as a good benchmark for Shincha’s unique character each year.

In contrast to Shincha’s robust energy, the Kumpu blend is elegant, with light astringency and pleasant umami that lingers after swallowing.

Like Shincha, Kumpu is also harvested once per year in late spring. We first allow it to rest until it develops a relaxed, mature flavor. We then blend it with previous harvests, to produce a consistent, delicious tea available throughout the year.

We love Kumpu for its calm maturity, while we love Shincha for its invigorating energy that only comes this time of year.

This bundle set includes both items shipped together as in a regular order.

Each spring, as the weather starts to warm, the tea fields in the mountains south of Kyoto begin to awaken. The tea plants that huddled up, storing their energy and nutrients over the cold, long winter, begin to put out tiny green buds. Over the course of a month, these buds start to grow, reaching up and up for the wide blue sky. When the time is right, tea farmers get busy harvesting the spry new leaves.

At Ippodo, we blend selected fresh new sencha harvests to produce our Shincha tea each year. This limited release is only available for a short time in early summer.

In the mountainous environment where the trees grow, small changes in the weather day-to-day affect the nuances that develop in the tea. As a result, the distinctive character of this year’s Shincha will never be repeated.

Shincha 2025’s highlight is its brilliant, soaring fragrance. It’s classic Shincha: sunny, fresh, and vivid green.

In the cup, its umami is robust, concentrated, and satisfying. The savory notes linger long after you swallow, while the dry, astringent notes are relatively light, making this an accessible year for beginners.

Its aroma reminds us of snap peas, tomato vine, and fresh-cut grass.

Visually, its beautiful vibrant leaves and golden brew color make this year’s Shincha a treat for the eyes as well.

For first-timers, this year is a classic introduction to Shincha, full of energy and green freshness. Longtime fans will enjoy its vivid fragrance, balanced taste, and complexity over many brews.

For beginners to loose leaf Japanese green teas, this set is a chance to experience both Shincha and gyokuro, a green tea with a smooth taste and a lot of parallels to matcha.

Gyokuro is essentially the loose leaf tea version of matcha. They both start off as tea leaves grown in the same shaded tea fields. After harvesting, some leaves are ground up to make matcha, and some leaves are made into loose leaf green tea, gyokuro.

In the cup, gyokuro’s smooth, naturally sweet taste reminds us of a premium matcha’s misty, moss-green, and even briny elements. Like matcha (and Shincha), gyokuro also has a balance of caffeine and theanine, giving us an energizing yet calming feeling when we drink it.

We selected the Rimpo gyokuro blend for this set. It’s a great introduction to the category, with a medium-rich body, smooth mouthfeel, and pleasant umami. A big contrast to Shincha’s brisk green energy.

This bundle set includes both items shipped together as in a regular order.

Every year, the top tea farmers in Japan enter the best of their harvest into tea competitions, hoping to earn prestige and recognition for their efforts. Our Premium Select series features our exclusive blend of these farmers’ competition-level teas. Hand-selected by our president from farms only in the Kyoto region.

The highest quality gyokuro fields receive constant hands-on care and attention. Farmers precisely monitor and fertilize the soil to keep it lofty and nutritious. They adjust the shades that cover the field so that the new leaves sprout in almost complete darkness. With a team headed by our president and master blender, we blend precious harvests from these farmers to achieve an unparalleled gyokuro with harmony and depth.

Cultivated by expert hands under dark shade.

Indigo-green, needle-like leaves.

Breathtakingly clear and vibrant tea.

Savor as cold brew, like daiginjo sake.

This year’s release is plentiful, with round umami and pure dew-like sweetness. On first sip, the umami wells up, like a bubbling brook. After swallowing, secondary notes of sweetness gently emerge and linger . . . and linger.

Its fragrance is like an ocean spray, or fresh scallops. After slowly sipping three or more brews, we feel peaceful and clear.

Those curious about trying the pinnacle of gyokuro will find its smooth, savory taste remarkable, but accessible. Aficionados will enjoy the complexity of the blend and the intricacies of its aftertaste for steep after steep.

We recommend enjoying this tea in a focused way, whether in a dedicated session, or with just a small snack in the afternoon.

First, try it the standard way by brewing with just-warm temperature water. This method will fully draw out the eye-opening umami from these tea leaves. To accommodate the just-warm brew, heat the cups with boiling water and discard before serving.

Next, try it cold by brewing with ice water and serving in a small snifter glass, like a fine daiginjo sake. This method will produce a clear, resonant tea with delectable sweetness. Serve after lunch, or at happy hour.

For the full experience, rebrew these precious tea leaves many times, and enjoy how the fragrance and taste evolve each time.